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Whisky Customer Marketing Lead
2 weeks ago
**An exciting opportunity for a Whisky Customer Marketing Lead (UK)**
**Ian Macleod Distillers Ltd‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’**
We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod**_Our Opportunity_**
Get ready to pour your energy and skills into something great
Our whiskies deserve superior thinking and superb executionBold brands. Creative strategies. Commercial instinct. And a genuine love for, what we believe to be, some of the best drams available in the market.
As such, we are now looking for an experienced Whisky Customer Marketing Lead (UK) to join our existing U.K. commercial team here at Ian Macleod Distillers. Our role is perfectly suited to someone with oodles of drive, tenacity, experience, creativity and passion and best placed to continue to evolve and shape exactly how our wonderful whisky brands all show up across the U.K. market, from campaign concept to on-shelf execution, and beyond
You’ll lead the charge on building standout strategies for our brands, which are some of the most respected names in whisky. You'll create and enable our brands to continue to shine, whilst positively cutting through what is a competitive landscape, ensuring that our brands also stay true to their own individuality and authentic characters.
Our new role requires someone who thinks big, who moves fast, and who knows just how to creatively and authentically connect insight with instinct. We are looking for someone who also understands that marketing is much more than just storytelling; it’s all about brand building, category understanding, and consumer connection, at each and every touchpoint Whether that's shaping local and national campaigns, collaborating with sales teams on customer activations, and/or creating memorable experiences and moments that matter, to help bring our brands to life. You'll be front and centre, leading how our whisky portfolio successfully shows up in and leads across, the U.K. market.
This is more than just a job. It’s a unique chance to join a proudly independent, family-owned business with a passion for doing things properly. A place where you can call home, and where you’ll be supported, challenged, and always... In Good Company.
A copy of the job profile is included below.**_Why You'll Love Working With Us:_**
We foster a culture of integrity, passion, and collaboration. You'll have the opportunity to work on exciting projects, develop your commercial experience, and grow your career in the dynamic world of premium spirits. We value ideas and positive performance and contributionsyour success will be our success
**_Ready to Join?_**
- Proudly supporting the #OpenToWork movement._
- Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘_Responsible Spirits’_ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol._
JOB PROFILE
Job Title
- Whisky Customer Marketing Lead (UK)
Department
UK Sales & Marketing
Reports to
Head of Customer Marketing
Function
UK Business Unit
Direct Reports / Reporting Lines
1 x Senior Customer Marketing Executive
**ROLE SUMMARY**
Focused solely on our award-winning Whisky portfolio of Rosebank, Tamdhu, Glengoyne Smokehead and Isle of Skye. Working in partnership with Brand, Sales and Customers to build compelling activity aligned to customer objectives and brand guidelines. Strong collaborator, excellent stakeholder management skills, commercially focussed with a creative flair is essential.
Defined set of objectives by channel, the Whisky Customer Marketing Lead (UK) will identify with a wide spectrum of Whisky occasions and consumers. Utilising our brand CRM and Distilleries to excite trade and consumers. Developing NPD and new release launch campaigns as well as effectively targeting high-net-worth individuals across the UK.
Contributing to our Whisky Development Program and working closely with Head of Whisky Development, this role will work with advocacy initiatives and continue to develop sales and marketing toolkits to promote, educate and inspire on our portfolio.
Working cross-functionally across the wider Ian Macleod business with integrity, d
