Programmatic Account Manager

2 weeks ago


London, United Kingdom Starcom Full time

**Company Description**

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leadingmedia agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment,strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

APEX is the value-based solutions division of Publicis Media. We are a distinct and next-generation global trading entity which identifies new ways to deliver value to clients. Our innovative offerings via direct partnerships, principal investments and tradeallow clients of all sizes to have custom solutions that best fit their business needs. In today's fragmented and dynamic media world, new opportunities have arisen to offer clients significant opportunities to derive additional or exceptional value whilstalso helping to drive our Publicis business forward.??We are a division in growth mode, actively investing in our talent, product, solutions and process.

**Job Role**:
Programmatic Account Managers at APEX are responsible for driving the activation & performance of programmatic-led APEX Guaranteed Value Based Solutions. Programmatic Account Managers act as the conduit between clients and the internal programmatic tradingteam and are responsible for managing the optimisation process and delivering best in class service to achieve and surpass client business objectives.
This role will work across regional Guaranteed Outcomes accounts and will report into the Programmatic Director, APEX Guaranteed in London.

**Responsibilities**:

- Manage and grow a roster of key programmatic accounts by offering outstanding service and strategic programmatic support.
- Work cross-functionally with trading teams to ensure campaigns are set up for success in a timely manner.
- Turn campaign insights into strategic actions to drive success and share with colleagues and clients.
- Ensure all reporting, (weekly, monthly, PCA) is delivered in line with APEX SLA’s
- Monitor campaign performance in line with pre-defined business objectives ensuring Performance, Pacing, & Profit benchmarks are achieved.
- Active contributor in building 'best-in class’ framework to achieve guaranteed outcomes both tech & delivery
- Build, maintain and manage relationships with Publicis Agencies, DSPs, & associated tech vendors.
- Respond to all client queries in line with APEX SLA’s, escalate to relevant internal and external stakeholders as necessary.
- Provide strategic guidance to pre-sales teams to underpin outcome-driven proposals, including targeting and audience strategies for advertisers across all verticals & channels.
- Prioritise and manage day to day tasks for internal trading team, (GDD)
- Maintain central shared directories on Lion Box, including but not limited to campaign set-up templates, IO’s, pacing reports, PCA reports, and vendor collateral.
- Contribute to daily / weekly team meetings / best practice approach.

**Qualifications**
- Minimum 18 months Programmatic trading experience in TTD & DV360 is essential, additional platforms such as AAP and Verizon desirable.
- Experience running CPA, CPC, CPCV, CPV activity across display, mobile, video and YouTube working with dCPM buy model.
- Exposure and previous management of Omnichannel campaigns with DOOH and Audio a plus.
- Effective time management skills, ability to prioritize and meet deadlines
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
- Exceptional proficiency in Excel
- Keen interest in new and innovative programmatic technology trends

**Additional Information**

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.



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