Programmatic Account Manager
2 weeks ago
**Job Description** Publicis Imagine EMEA is now looking for a new Programmatic Account Manager to work on one of our latest and most exciting entertainment clients. This is an opportunity to work on a global disruptive brand, a real "people business" and be part of a teamleading the change and driving businesses into the future. The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up. - Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts - Execute and manage his/her client portfolio effectively using demand side platforms: - Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support - Oversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc. - Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward - Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines - Supporting the Programmatic Director on areas that will further our programmatic offering (e.g. improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on award entries and casestudies) - Attend relevant internal, client, tech and supplier meetings as appropriate - Designing measurement solutions that demonstrate the efficacy of campaigns - Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation / managing account transitions) - Creation of documents to showcase performance and provide in-depth analysis of results - Line management of juniors, with responsibility for their wellbeing, workflows and learning and development - Cascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks. - Managing programmatic account executives **Qualifications** Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact. - Experience in programmatic within a media agency - Self-driven, results-oriented, solutions-focused with a positive outlook - Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape - Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions - Advanced presentation skills - Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners - Strong analytical thinking and mathematical skills (knowledge) - Demonstrated critical thinking and problem-solving abilities. - Consistently over-delivering on client objectives - The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload - Excellent project management skills to prioritise tasks on these busy accounts; - Be confident working with numbers and large amounts of data - Be able to adhere to processes and best practices - Highly organized and capable of working independently CRITICAL SKILLS - Programmatic planning & execution - Programmatic optimisation & recommendations (daily performance and budget) - Programmatic strategy, QBRs, PCAs - Knowledge of other digital media channels - Remarketing - Analytics skills (incl. attribution) SUCCESS CRITERIA - Successful planning of programmatic campaigns with positive client feedback - Achieve campaign KPIs, maximum budget utilisation and optimisations - Positive support on team management & training - Strong support on thought leadership in programmatic and integration into overall mix - Positive relationship with Head of Digital Operations & EMEA Leadership team
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