Marketing Executive

**JOB DESCRIPTION**

**JOB TITLE **Marketing Executive
**DEPARTMENT/DIVISION** **Student Recruitment & Engagement
**LOCATION** **West Dean College _(some travel to London Campus is required)_
**REPORTING TO **Senior Marketing Officer
**SALARY **£22,000 - £26,000 (dependent on experience)
**HOURS **Monday to Friday, 35 hours per week (hybrid options)

**The Organisation**

West Dean College is internationally recognised as a centre of excellence for art, design, craft, and conservation education. The work of staff and students, frequently rooted in traditional skills, is both innovative and world leading.

We are making bold and ambitious moves as an organisation with the expansion of our portfolio, the redevelopment of our estate and our strategic push on diversity and sustainability.

Our programmes are delivered across two sites in the UK - West Dean, the idyllic Grade II listed rural campus in the stunning South Downs near Chichester (West Sussex), and our prestigious Chelsea Harbour site in the heart of London. These inspiring locations provide the ideal environment in which students can work across disciplines and forge exciting new collaborations.

**MAIN PURPOSE OF ROLE**

Our schools of arts, design and conservation offer a broad range of world-leading courses. At the heart of all we do, is our belief that 'making' makes our lives better. We celebrate the value of work that has been hand-made by artists and artisans, and challenge the assumption that mass-produced must be the only way because, across the world, the maker movement is growing.

As a Marketing Executive at West Dean, you will play a pivotal role in crafting engaging marketing campaigns to build our brand and meet student recruitment objectives. You will assist the marketing team in developing and executing marketing strategies from captivating website content to innovative digital campaigns. You will have the opportunity to work across two incredible campuses located in Sussex and Bloomsbury London, collaborating with a talented team and embracing the latest marketing trends.

**GENERAL DUTIES AND RESPONSIBILITIES**

**Marketing Strategy Development**
- Assist the Marketing Manager to develop impactful marketing campaigns for student recruitment, aligning with enrolment targets and branding guidelines.
- Support the implementation of departmental student recruitment strategies.
- Be confident in suggesting and implementing new ideas

**Content creation (design and web content)**
- Identify, collect, and distribute content from across West Dean across West Dean that bring our brand to life and inspire, educate and entertain our community.
- Craft compelling copy for various channels including websites, newsletters, and social media.
- Update website content and optimize SEO to ensure maximum visibility.
- Work with the team to produce printed materials. Collecting images, design briefs and amends for the external graphic designer.

**Social Media**
- Work with the Marketing Manager and Senior Marketing Executives develop the social media strategy and content. Help us connect with our community of followers, students and alumni, and support the student recruitment objectives.
- Collaborate with internal teams to source content. Visit the studios, workshops and historic archives across both campuses to identify unique, exciting and engaging stories that our audiences will love.
- Use your creativity to produce high-quality, visually appealing content for multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok; ensuring brand consistency across all channels. Develop multimedia content such as videos, graphics, and GIFs to engage audiences and tell compelling stories.
- Manage social media channels, including responding to comments, messages, and inquiries in a timely and professional manner.
- Monitor social media trends and conversations, proactively engaging with relevant topics and discussions.
- Track and analyse key social media performance, including key metrics such as engagement, reach, and conversion rates.
- Generate regular reports to measure the effectiveness of social media campaigns to enable continuous improvement and inform strategic decision-making.
- Working with the Marketing Manager and marketing team to develop a strategy for increasing newsletter subscribers.

**PR**
- Work with the marketing team to identify and share stories from across West Dean, writing press releases and researching relevant press, publications and organisations to share content with. By staying ahead of the curve, you will help elevate our brand's presence and reach
- Respond to press requests in a timely manner, ensuring they provide high quality images and copy.
- Research and contact influencers in the arts and craft world, building relationships for marketing purposes

**Events**
- Participate in events, workshops, and fairs to promote the short courses and engage with potential students and the arts a