Product Manager

1 week ago

Leatherhead, United Kingdom ACS Performance Full time

Due to continued growth, our client is looking to employ a personable and motivated **Product Manager.**Responsible for the marketing strategy, planning, and execution for all analysers, consumables and commercial processes supporting the growth and expansion of the company range; in addition to:

- To be the marketing product lead for Dx analyzers, consumables and our direct to customer route to market.
- Lead the creation of the annual marketing plan that supports and maximizes the opportunity to grow.
- Build standalone digital customer journeys to support the work of the field force.
- Extend our customer touchpoints outside face-to-face interactions.
- Use digital platforms and processes to accelerate lead generation as a priority source of business growth
- Confidently manage financial forecasting, supply planning and A&P budget management.
- Be a passionate ambassador for our solutions - know them inside and out, and continue to learn.
- Be clear, open and true to our products. Develop campaigns that represent our products honestly and accurately.
- Help build the reputation of our brand by understanding and supporting the things that they stand for.

To be successful in the role of **Product Manager**, we would like to speak to anyone who has experience in the following:

- 3+ years' experience in a previous product management /marketing role
- High achieving proven track record of developing brand strategy.
- Implementation of successful tactical campaigns both through traditional and digital marketing platforms.
- High level of competence and passion in digital marketing.
- Desire to contribute to an industry leading strategy.
- Strong financial analysis skills and proven ability in annual financial marketing planning and forecasting.
- Experience with a B2B direct commercial business model and ecommerce platforms
- Experience of developing direct to consumer strategies deployed through a B2B business model.
- Excellent project management experience.
- Experience working with cross-functional teams in developing and executing brand strategies.
- Strong similar professional experiences gained in industries or sectors similar.

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