Pr, Marketing and Communications Officer

**PR, MARKETING AND COMMUNICATIONS OFFICER**

THE ROLE

The role reports to the Director of Marketing and Admissions.

This is a full-time post.

RESPONSIBILITIES
- Work with other members of the Marketing department to represent the school at marketing events, including occasional weekends and evenings
- Actively engage with the distribution of marketing collateral in local areas to aid the communications of the school with local markets as and when required
- Build relationships with key school stakeholders to ensure they pass you important information for publicity and communication purposes
- Build relationships with local and national media outlets and educational media outlets
- Write material to promote the school including news articles and press releases for distribution through print or digital media including the school’s website and social media
- Write material for school publications with a focus on accuracy and consistency of message and ethos
- Research material to assist the Director of Marketing and Admissions and other SLT members
- To maintain a record of all social media accounts including the name of the administrator, username and passwords
- To undertake a weekly review of all social media accounts
- To post regularly (at least three times weekly - more when needed) across all social media platforms
- To manage, administer and post to all school related social media accounts, across all platforms
- To develop and manage a social media policy that all staff must adhere to
- To liaise and integrate the various different social media groups
- To research, edit and write material for individual pages as directed by the Director or Marketing and Admissions
- To write regular news items for the website, gaining a balance of news
- Coordinate the blog and post up each week
- To regularly update the content of the site including description of images and SEO to ensure the school maintains a top rating in search results pages
- To produce copy and source photographs forand to liaise with external designers (or design in house); as well as print and distribution companies over its production and distribution
- To prepare material for education magazines as directed by the Director of Marketing and Admissions or Head
- To prepare Press Releases for local, regional and national news outlets
- To design and manage the production of advertisements, advertorial and editorial as directed by the Director or Marketing and Admissions or Head
- To contribute to the creation of printed material held by the school such as:

- Prospectus
- Fliers
- Supplementary information packs
- Information for stakeholders (e.g. parents, local community, etc.)
- Manage photographic and video material
- To help coordinate Marketing events within the school and follow up administrative tasks related to admissions
- Oversight of and involvement with International Exchange Programmes
- Keep an ordered filing system for the Marketing Department - including hard and digital files
- Support the Director of Marketing and Admissions in extra work as and when required
- Coordinator logistics and help plan, organise and orchestrate various shows and external fairs
- Updating Notice Boards
- Occasional cover on Reception when needed

PERSON SPECIFICATION
- Ideally, a minimum of 3 years marketing experience, ideally in an arts or Higher Education environment - but enthusiasm and a willingness to learn are most important
- Branding experience
- Budget management experience and good numerical skills
- Experience of digital content & social media, including scheduling programmes, such as international social media experience
- Copywriting skills
- Experience with InDesign, Photoshop, website editing and MailChimp
- Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities
- Strong written and verbal communication skills
- Excellent attention to detail
- Highly organised, with good time management skills
- Self-motivated
- Adaptable, with a willingness to learn
- Strong analytical and problem-solving capabilities
- Computer literate - Excel, Word
- Experience working both independently and in a team-oriented, collaborative environment
- Passion for the arts and a commitment to the objectives of the School
- Ability to execute, monitor and analyse campaigns

REMUNERATION
- Annual salary in the range £24,500 - £26,000 depending on experience for full time position

HOURS OF WORK

8:30am to 4.30pm Monday to Friday. Flexibility may be required during busy periods. Flexible working available through holidays.

APPLICATION

St Bees School,

Wood Lane, St Bees,

Cumbria

CA27 0DS

**Job Types**: Full-time, Permanent

Pay: £24,500.00-£26,000.00 per year

**Benefits**:

- Canteen
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- On-site parking
- Sick pay

Schedule:

- Monday to Friday

Application question(s):

- Experience with I