Digital Content Specialist

Hi, we’re iCrossing. As a digital marketing agency, we’ve seen the profound effect digital has had on marketing and believe that if brands don’t focus on digital today, it may soon be too late. That’s why we deliver digital step change for our clients through simple, smart thinking; we call this Change. Made Simple.

The most important factor in creating this change is our people and we’re looking for passionate, talented change-makers to join our growing team.

**What’s expected of you?**At iCrossing we aim to drive both visibility and value through content. The Digital Content Specialist sits at the heart of that proposition; helping develop actionable strategy resources, creating robust recommendations and crafting quality content. You’ll work closely with content strategists, editors and channel specialists, supporting content programmes from opportunity analysis through planning and production to performance measurement.

As well as creating onsite, product and social content for our clients, you’ll craft case studies, award entries, reports, guides, news and more for the iCrossing brand.

As an expert communicator with a keen eye for trends, detail and the crux of a story, you’ll be able to simplify the complex and delight both clients and audiences.

The role will report to the Content Director.

**Key aspects of the role**:

- Content and copy audits - you’ll audit onsite, product, social and paid media content to make actionable recommendations that improve the impact of client’s planning, production and publishing programmes.
- Content recommendations - you’ll undertake search opportunity analysis and translate social and search insights into content recommendations that act as robust wireframe briefs for writers.
- Production - you’ll create editorial, product content and social copy for our clients, as well as content marketing materials for the iCrossing brand.
- Creative campaigns - you’ll contribute ideas and develop content to support creative campaigns that aim to attract wide-spread press and social attention.
- Measurement - you’ll work with SEO, Social and Paid Media to review and optimise the implementation of our content and report on success.

**Skills and abilities, you’ll need**:

- Able to multi-task across a range of projects, prioritising what is most important
- Curious about culture, consumer behaviour and digital marketing
- And understanding of the role content plays across a wide range of digital marketing channels
- Exceptional attention to detail
- Proactive learner
- Ability to extract the right information from the right sources
- An expert communicator and storyteller, both written and verbal
- Strong sense of responsibility, ownership and accountability
- Maturity, confidence and perspective to manage unexpected changes
- Examples of touch points with other areas of iCrossing
- Channel specialists - SEO, social and paid media marketing

**WHAT YOU’LL GET FROM US**
We empower our people to create positive change for clients and themselves. We offer iCrossers a long list of benefits, many of which you’ll see everywhere, but here are some of the highlights:

- ‘Flex 10’: reduced ‘core’ working hours, creating flexible hours to suit you
- Remote working, hybrid and office working options: we currently operate on min. 2 days a week office working, other options can be discussed dependent on role
- Offices in great locations; Brighton: our newly redeveloped office is in the Lanes, 2 minutes’ walk from the sea, London: in Leicester Square with restaurants, theatres, film premières and bars on your doorstep, and Cardiff in Tramshed; an exciting, collaborative space in the centre of the city.
- Pension scheme: we match your pension contribution up to 6%
- Healthcare plan and Digicare app with access to professional mental health support, nutritional advice, health screenings and a digital GP
- High quality skills and personal development training provided by iCrossing, our parent organisation Hearst and external facilitators
- Professional financial and pension advice
- Early Finish Fridays on the last Friday of every month
- Study leave of up to 5 days per year
- Charity days: 5 days per year to undertake work on behalf of a charity
- Enhanced Maternity, Paternity and Adoption pay
- Regular socials and more