Digital Content Creator

Job Description We are seeking a Digital Content Creator & Strategist who can bring originality, energy, and storytelling to our brand. You will develop standout short‑form video content, create scroll‑stopping graphics, and craft compelling written content that highlights the very best of the TCG industry across our key platforms. Role Overview We’re looking for a confident and imaginative Digital Content Creator who thrives in the world of short‑form content. As one of the faces of our brand, you’ll lead the creation of engaging, on‑camera video content for TikTok, Instagram Reels, YouTube Shorts, and more. Beyond video, you will refresh and maintain on‑brand visual assets across our website and social channels, designing eye‑catching posts, banners, and promotional graphics using Photoshop. Your work will keep our content fresh, aligned with active campaigns, and exciting for our audience. Responsibilities Develop original, on‑brand short‑form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement. Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible. Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos. Handle end‑to‑end video production: filming, editing, captions, sound design, visual effects, and publishing. Respond to comments, build community rapport, and monitor what’s working (and what’s not). Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging. Work closely with other teams to align content and campaign goals. Track performance, analyse insights, and continuously improve content output and reach. Ensure all content aligns with Total Cards’ visual identity and brand tone. Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website. Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events. Work with the marketing team to translate campaign ideas into high‑impact visual assets. Repurpose existing content and graphics to fit various formats (e.g. Instagram Stories, Reels covers, YouTube thumbnails). Ensure brand consistency across all designs, maintaining Total Cards’ tone, style, and identity. Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience. Personal Attributes Comfortable and confident both in front of and behind the camera. Strong knowledge / understanding of TCGs (Pokemon, Magic the Gathering & Yugioh). Can think like a content creator, act like a marketer, and shoot like a pro. Have a creative eye for storytelling, humour, pacing, and visuals. Love social media and know what makes content shareable and scroll‑stopping. Are up‑to‑date with TikTok and Instagram algorithms, best posting practices, and viral formats. Are organised, deadline‑driven, and able to juggle multiple pieces of content at once. Thrive in a fast‑paced, collaborative environment. Strong visual eye and attention to detail. Creative thinker with the ability to take initiative and pitch visual ideas. Comfortable working independently on design tasks, while also open to feedback and collaboration. Organised and consistent, able to manage multiple graphics projects alongside video and content creation. Passionate about design trends, social aesthetics, and continually improving your visual craft. Working Hours 37.5 hours per week - Monday - Friday 9am - 5pm Experience Proven experience in content creation (personal or professional), a strong portfolio or TikTok/Instagram page is desired. Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar. Strong copywriting skills for captions, hooks, and CTAs. Understanding of content performance metrics and how to use them to improve results. Ability to self‑direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work. Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.). Ability to work with brand guidelines and apply them across various media. Understanding of visual hierarchy, layout design, typography, and image editing best practices. Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.). Strong writing and editing skills with experience (or a keen interest) in creating blog or long‑form content for digital platforms. Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement will be highly valued. Employee Benefits How to Apply Interested candidates are required to submit their CV and cover letter detailing their qualifications and experience. Please note applications without a cover letter will not be considered. We can’t detect your Poké‑levels without a cover letter. Think of it as your Trainer Card, without it, we won’t know if you’re Elite Four material or still stuck in Pallet Town. Within your Cover Letter, include: How many years have you been involved in the TCG hobby (either as a player or collector)? Which Trading Card Games are you most familiar with (playing or collecting)? What experience do you have creating and managing content for social media platforms? This role is in‑house at our Newton Aycliffe warehouse. Are you able to work on‑site full time? Have you attached a cover letter with your application? #J-18808-Ljbffr