Content Creator and Copywriter

1 day ago


York, United Kingdom Edge45 Limited Full time

**Experience required**:

- 2-3 years working with agency or client on copywriting.
- Good SEO content knowledge

**What you need to be able to do**:

- Provide clean, concise copy. Write for a variety of sectors and clients
- Tell a story. Storytelling ability to bring copy life and help boost engagement and conversions.
- Be a self starter. Work alone to make sure content is optimised for search, and the client is getting value for money
- Create briefs. For clients covering everything from tone of voice to user intent
- Understand different content needs. Each industries, business types (B2B, B2C, SAAS) has a different need.
- Understand how the content sits within a webpage. Consider other assets that could be used to make content excel such as graphics, navigation, video, imagery, CTAs
- Carry out keyword research. Be able to identify the correct keywords for each article to make sure we are targeting the correct search terms
- Consider the wider picture. Consider EEAT, HCU, engagement, relevancy etc.
- Consider the commercial aspects of content creation. Are we working to the right hours, hitting their budget, providing value to client etc.
- Consider design. Have an eye for design and visuals to complement copy or for social media
- Be able to use or be familiar with: Canva, Figma, WordPress, Google Analytics

**Tasks**:

- Writing copy to hit briefs
- Optimise existing content for search engines
- Proof other writer’s copy
- Create briefs for content
- Create visuals for social or on-page

Pay: £24,000.00-£28,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in York YO1 9QL



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