Email Marketing Specialist

3 days ago

Cramlington, United Kingdom Enerpac Tool Group Full time

**ENERPAC - Who we are?**

Enerpac Tool Group is a premier industrial tools and services company serving a broad and diverse set of customers in more than 25 countries. The Company’s businesses are global leaders in high pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group trades on the NYSE under the symbol “EPAC”.

Our vision is to be our customer’s preferred partner through relentless innovation of industrial tools and services that help them safely and reliably tackle their toughest jobs around the world.

**Summary - basic function of the role**

**Job** Duties and Responsibilities**
- Use customer data such as web-behaviour to drive the message and content personalization.
- Monitor and analyze campaign performance with reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

**Skills and Competencies**
- Hands-on experience with marketing automation platforms.
- Google Analytics, HTML/CSS, A/B Testing, and other CMS.
- Experience using SQL and similar queries to analyze data.
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
- Strong understanding of marketing principles and customer behavior
- Excellent communication and organizational skills
- Ability to work independently and as part of a team

**Educat**ion and Experience**
- Bachelor's Degree in Marketing, Communications or related field

**Physical Demands**

Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. Position may require travel up to 10% of the time to support multiple global and regional facilities. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee is able to work in front of a personal computer and telephone for long periods of time.

**Work Environment**

Primary work environment is temperature controlled office setting but may also be visiting different facilities where following appropriate safety protocols at the location would be required.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations _will _be made to enable individuals with disabilities to perform the essential functions._

**Required Skills**:
Required Experience

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