Head of Strategy

**ABOUT US**

Hype, Demand, and LegacyⓇ is what we create. We’re an agency driven by having a deep understanding of sub-cultures that go on to shape behaviours.

We believe culture comes first and it’s at the heart of everything we do. An agency built to launch, position, and transform businesses in a fast-paced, demanding, and people-powered world.

We work on the belief of valuegraphics, over stereotypical demographics. Truly delving into the wants of humans influenced by culture, data, and insights.

Our network spans across the globe from tastemakers, brands, creators, celebrities, and the people you just need to know to make what seems like an unachievable ambition happen.

**ROLE**

We’re looking for a Head of Strategy to lead our Legacy Team. Strategy has been at the heart of the agency since it was formed. Now as we continue to grow, we’re looking for someone to drive, lead and grow this part of the business as a standalone service, as well integrated alongside our Hype (communications & brand) and Demand (digital & social) campaigns.

We’re channel agnostic, so our scope of work is always exciting and broad. We’re not looking for an old school approach, a lot of our work is centered on growth, positioning and transformation. Clients come to us looking for something new.

The Head of Strategy is a thought leader within The Fitting Room: a strategic expert on how cultural trends, nuances, patterns, shifts, and movements impact not only our decisions as marketers, but the future as a whole.

This role is for someone who has the ability to take these cultural insights and shape them for our clients. We’re looking for someone who is themselves obsessive about culture.

As an agency we deliver hype, demand and legacy for clients, this is driven by a deep understanding and love for how heritage, social movements and technology influence what becomes mainstream.

We’re looking for a mindset that can take platforms, geographies and valuegraphics and look at how they will impact consumer movements in the coming years. You will love unearthing untold stories and changes in human behaviour.

This role requires someone incredibly curious, open-minded and with a challenger mindset. You’ll be a confident and trusted voice with our clients and an integral voice working alongside our client services team on new business.

This role offers the right mind an opportunity to be a part of brand planning and creating a culture first approach.

We know we’re not taking a traditional approach this role (we’ve read a lot of job specs), we want someone who still wants to work the job.

You will work across a range of clients from lifestyle, to hospitality, to celebrity, to entertainment. You will be on top of trends, an avid social listener, live for experiences and have a natural get sh*t done attitude.

You will work closely with our delivery teams across hype, demand, new business and marketing.

You’ll be highly respectful of all communities and culture.

We work with global and household names and we’re incredibly proud of the work we do and the people we work with. Some of our clients include: NOW, BOXPARK, Pernod Ricard, Google, Idris Elba and Popeyes.

**DAY-TO-DAY RESPONSIBILITIES**

+ Development and delivery of strategic guidance and across all channels for our clients in FMCG, Hospitality and Entertainment

+ Researching insights that go to a deeper level to inform our strategy work and creative

+ Spanning positioning, planning, campaign creative and activation, you will create and direct strategic solutions

+ Ensuring creative developed by the team is aligned to the strategy

+ Being up to date with the latest trends, consumer behaviour shifts and evolutions in technology to inform our insights and creative

+ A channel agnostic approach to strategy, understanding how this can guide creative and roll out across different mediums, considering what will land best where

+ As the head of our Legacy Team you will have direct reports who you will be responsible for managing and leading. You will collaborate with, and mentor them in the day to day delivery of projects and accounts

+ Setting the direction for our clients campaigns from planning, to ideation, to execution

+ Collaborate with and lead strategic conversations and sessions with our clients

+ Working with our Founder and CEO, you will be responsible for developing the strategy service offering at TFR, ensuring this is best in class

+ Ensure we are measuring and reporting on the effectiveness of our strategic direction to clients

**THE DETAIL THAT MATTERS TO YOUR LIFE**

We have internal initiatives called ‘Don’t Forget to Live’ and ‘Don’t Forget to Learn’, we bought this to life through some of the below priorities to our team.

+ Up to £80k per annum DOE

+ For the months of July and August we work 4-day weeks - LIVE

+ You can relocate for one month of the year and work from anywhere - LIVE

+ Half day Friday