Head of Strategy

Are you a strategic planning leader ready to make a real difference for dogs?
Dogs Trust is looking for a Head of Strategy & Planning to lead a talented team in turning our organisational strategy into integrated communications plans that grow our brand, income, and impact.

Application Deadline November 19, 2025 Department Marketing, Strategy & Planning Employment Type Permanent - Full Time Location London Workplace type Hybrid Compensation £65,000 per year + benefits

About The Role
As Head of Strategy and Planning you will:

• Lead, coach, and develop a high-performing team of Strategic Communications Managers, fostering growth and agility in a fast-paced, changing environment.
• Drive and oversee the planning processes, ensuring the team has the right systems, resources, and prioritisation to deliver the directorate's work programme effectively.
• Develop a consolidated annual communications plan across the organisation and a rolling programme of integrated communications activity to support Dogs Trust's growth agenda across brand, income, and impact.
• Oversee the execution and evaluation of priority campaigns, ensuring clear objectives, data-driven insights, audience understanding, compelling messaging, multi-channel integration, and measurable impact..

About You
We are looking for a strategic planning leader with experience translating organisational strategy into integrated campaigns across paid, earned, and owned channels. You will be an expert communicator, skilled in using data and insights to drive impact, and experienced in leading and developing high-performing teams within a matrix structure.

About The Team
The Head of Strategy & Planning role sits within the overall Marketing & Communications team which plays a critical role in building the Dogs Trust brand and driving engagement, with our mission to help dogs when they need us most. It translates our organisational strategy into a clear rolling communications plan that can drive brand growth and impact and oversees the workflow within the directorate.

About Dogs Trust
We love dogs. That's why we do whatever we can to make sure every four-legged friend gets the love they deserve. We'll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It's what we've been doing since 1891 and how we've grown to become the UK's leading dog charity, helping 12,000 loyal friends find their forever homes every year.

Documents

Benefits guide 2024

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How can we help

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Job description - head of strategy & planning (october 2025)

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To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
Dogs are incredibly diverse, much like the humans that love them At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. Feel free to send us an email at We're here to support you every step of the way.

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