Marketing Assistant

Overview:
**PURPOSE**: The PRG Marketing Department is a fast-paced, dynamic team of Marketing professionals, operating independently in their designated territories but under the strategic leadership of the Vice President of Marketing for EMEA and APAC. The team are responsible for both the internal and external promotion of the business to customers and staff alike. This predominantly office-based role will occasionally see the post holder being given the opportunity to work alongside the Marketing Manager on-site, supporting the businesses interests in the field.

**FURTHER INFORMATION ON THE ROLE**:The broad purpose of a Marketing Assistant is to support customer focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the Marketing team the Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

It is typically the entry route for many Marketing professionals who progress their career into more senior marketing positions. In their daily work, an employee in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.

The role will be primarily office-based, although may include time spent away from the office attending load-in periods and events on site, meetings, visiting clients, trade shows, or supporting research activities. An employee in this role will be responsible for assisting, coordinating and delivering specific marketing activities which could include, but are not limited to, marketing content creation, copy-writing, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers. Training and experience in these areas and task will allow the role-holder to develop their skills to become a first point of contact for day-to-day activities in the marketing function, supervised by the Marketing Manager and Vice President Marketing EMEA & APAC.

Qualifications:
**KNOWLEDGE**
- Marketing theory, concepts and basic principles e.g., what marketing is, the marketing mix (7Ps: product, price, place, promotion, physical environment, process, people), the promotional mix and the difference between its elements (advertising, sales, public relations etc), what a marketing plan is.
- Current technologies such as systems and software, that can help deliver effective marketing planning (research), delivery and evaluation
- Legislation and regulatory frameworks affecting marketing operations, e.g. General Data Protection Regulation (GDPR)/e-privacy, trading laws, copyright law, Advertising Standards Authority (ASA)
- Principles of Marketing ethics such as targeting vulnerable adults and children; principles of conducting marketing communications in a legal, decent and honest manner, advertising being clearly differentiated from news/entertainment, ensuring consumer data is never compromised and marketing strategies avoid stereotyping
- The Internal dependencies that positively and negatively influence the success of marketing, e.g. IT, finance, sales, operations
- Primary and secondary research and the different sources of primary and secondary research data
- Brand theory (positioning/value/identity/guidelines) to a basic level
- How marketing fits within organisational structures and processes
- How to brief and manage external marketing suppliers, and an understanding of the risks to ineffective briefing/management
- Copywriting and proofreading techniques
- Search engine optimisation techniques and effective video production and publishing practice
- The benefits of a customer relationship management system
- The benefits of marketing automation processes and systems
- The metrics relevant to the delivery and evaluation of marketing activity, and an understanding of which are most relevant to that activity
- Budgeting principles and good procurement practice
- Importance of planning and maintaining offline and digital assets
- Awareness of social media platforms appropriate to customer and business segments
- The c