Media Planning Manager
7 days ago
A B2C financial services provider is seeking a Brand Media Manager. In this role you'll plan, buy and optimize brand media campaigns which are designed to grow brand awareness across a number of key territories.
**Responsibilities**:
- Create brand media briefs which are designed to meet regional business strategies and KPIs, within budget
- Coordinating media research
- Presenting aggregated media plans to stakeholders for approval
- Planning and booking campaigns with in-house Acquisition Team and external agency partner
- Projecting brand media spend as part of regular budgeting exercises
- Compiling digital asset technical specifications and deadlines for the Design Team
- Contribute to regular presentations to regional stakeholders providing updates on projects and results
**Requirements**:
- Media planning, buying and campaign management experience is essential
- Experience planning across TV, VOD, OOH, audio, print, and digital
- Understanding of multimedia planning
- Ability to extract and filter relevant insights/research to support planning decisions
- Understanding of brand awareness offline and online media KPIs
- Strong project management and multitasking skills
- Advanced Microsoft Office skills
- Experience using JIRA or other project management software
- Intermediate knowledge of analytics software such as Google Analytics, Adobe Analytics, and comfortable using dashboards such as Tableau or PowerBI
- UK experience essential
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