Marketing Executive

1 week ago

Preston, United Kingdom IVG - I Vape Great Premium E-Liquids Full time

**About Us**:
The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.

We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.

The Marketing Executive is responsible for executing and supporting a range of marketing activities to drive brand awareness, customer acquisition, and engagement across multiple channels. This role involves assisting in the development and implementation of marketing campaigns, social media, content creation, and analysing market trends to help achieve business objectives. The Marketing Executive will work closely with internal teams and external partners to deliver high-quality marketing initiatives that enhance the company’s brand image and contribute to business growth.

**Reports to**: Marketing Manager

**Main duties**:

- Create engaging POS for all channels, with clear CTAs and messaging, updating existing assets where necessary.
- Create copy for all channels ensuring tone of voice is consistent and ensuring it is effective at prompting readers to take action.
- Plan content across all our channels ensuring brand standards are being met and our message is consistent.
- Create reports, analyse, and optimise content for all channels, by monitoring key metrics.
- Maintain and schedule content for release at optimal times.
- Maintain and collaborate on all social media channels whilst exploring the potential value of social media sites that are not yet in our repertoire.
- Execute strategies and content across all marketing channels.
- Monitor competition (acquisitions, packaging, pricing changes and new products and features)

**About you**:

- Bachelor’s degree in Marketing, Communications, Business Administration, or related field (preferred).
- 2-3 years’ experience in a similar role.
- Positive, can-do attitude.
- Self-starter with initiative.
- Creative aptitude.
- Understanding of printing and design principles.
- Understanding of analytics, social media, and website platforms.
- Good communication skills; good spelling and grammar.
- Content and copy writing experience.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Company pension
- Employee discount

Ability to commute/relocate:

- Preston PR1: reliably commute or plan to relocate before starting work (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person

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