Digital and Brand Marketing Manager

7 days ago


Bournemouth, United Kingdom Ageas Insurance Limited Full time

**Job Title**: Digital and Brand Marketing Manager (Full-time. Part-time, Job-share)
**Contract Type**:UK-Fixed Term Contract 12-18 Months
**Salary Range**:GBP 50,800.00 - 76,200.00
**Location**:Bournemouth
**Work Level**:5**Digital and Brand Marketing Manager**: We are looking for a talented Digital and Brand Marketing Manager to drive the digital presence and customer experience for the Ageas Direct and RIAS brands. As a Digital and Marketing Brand Manager, youwill manage all our digital and brand marketing activity aligned to our business objectives to help us deliver our commercial and customer goals.

The Digital and Marketing Brand Manager will have accountability for the likes of PPC, SEO, Social and Programmatic there is a strong commercial element to the role in terms of contributing to our brand consideration and acquisition targets. The role alsoencompasses the brand execution across service and claims touchpoints to ensure we are delivering consistently for our customers, and that Ageas becomes one of the most recognisable brands in our industry.
We are looking for someone who can combine effective and successful execution of brand and digital campaigns together with the management of a focused, expert team. You will enjoy challenging boundaries within the business to drive our brands forward and willbe used to employing a data-driven approach to measure success.

**Main Responsibilities as Digital and Brand Marketing Manager**:

- Lead our brand development with creative and innovative ideas, working to continuously improve our image and position Ageas as one of the most recognisable brands in the industry.
- Manage the digital brand and own the brand guidelines, governance and creative execution of the brand.
- Develop and manage our Digital, Media and Creative agency/s in order to deliver against both strategic and tactical objectives
- Ensure robust measurement framework is in place to assess brand and digital marketing performance
- Create relevant and engaging digital content that supports our key brand themes and delivers value for our customers

**Skills and experience you need as Digital and Brand Marketing Manager**:

- Extensive digital and/or brand marketing management experience - ideally within financial services
- Team leadership experience with a track record of strong commercial and customer delivery and creating highly engaged teams
- Proven understanding of digital acquisition media mix and measurement
- Ability to demonstrate an understanding of and empathy for consumer needs and be able to convert these into digital-first marketing communications and customer experiences
- Strong communication and influencing skills, the ability to gain stakeholder trust and support

**Here are some of the benefits you can enjoy within the Digital and Brand Marketing Manager role based in Bournemouth**:

- A competitive pension for which Ageas will pay twice the amount.
- Generous amount of holidays with the option to buy up to 5 additional days.
- Annual Salary review.
- Discretionary annual bonus based on personal and company performance.
- Life assurance of 4 x salary with the option to flex up.
- Return to work programme scheme.
- Support groups
- well-being activities, yoga, mindfulness sessions, Sports and Social Club events and more.

**About Ageas**:
Our aim is to have great people everywhere in our business and we're always looking for outstanding people to join us. Most roles across Ageas allow a proportion of your time to be spent working from home and we're open to discussing flexible working, includingfull-time, part-time or job share arrangements.
To find out more about Ageas, see About Us.



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