Content Editor

**We’re hiring Content Editor, Full-time, Permanent, Brighton, UK**

Natural Products Online (NPO) is the natural and organic industry’s news hub. NPO includes a mix of original and aggregated news content and helps to contribute to the online presence of the Natural & Organic portfolio of trade shows at Diversified. You will be responsible for crafting engaging news features that highlight industry trends, innovations and key developments. In this exciting position, you’ll be producing compelling content across multiple platforms, including editorial pieces, social media, newsletters, and videos. Your work will drive engagement and connect with key audiences. You will work alongside a passionate event team and be a key member of a busy, hard-working but fun department.

**About Diversified**:
Diversified UK & Europe is part of a rapidly growing, highly successful trade exhibition and media group. Our head office is in Portland, Maine, USA.

In the UK we organise 17 highly successful trade shows, all of them leaders in their sector, and publish several market leading trade magazines. We also produce a range of digital products to support the industries we work in. We have over 100 highly motivated and talented people working in our Brighton and Peterborough offices. They are focused on creating the best possible exhibiting and visiting experiences for our customers.

We pride ourselves on providing a fun and inspiring workplace, combined with an entrepreneurial, ‘can-do’, attitude. We offer a vibrant working environment with modern offices right in the heart of Brighton. And our teams are the best in the business.

**THE ROLE**:
**Content Creation**:

- Research and develop news stories, feature articles, interviews and opinion articles relevant to the natural and organic trade sector.
- Write compelling, accurate and well-researched articles that align with our websites and shows style and tone.
- Collaborate with the Marketing, PR and Sales teams to brainstorm and pitch feature ideas.

**Editing and Proofreading**:

- Edit and manage website editorial content on WordPress, ensuring all content adheres to editorial guidelines and industry standards.
- Assist in writing marketing and sales marketing pieces and proofread any text at final proof stage.

**Content Optimisation**:

- Optimise content for SEO to improve search engine rankings and organic traffic.
- Incorporate relevant keywords and meta tags to enhance discoverability.
- Manage aggregated news feed from other relevant news sites.
- Share content through social media channels and maximise web traffic.

**Social Media Management**:

- Develop and implement social media schedules and strategies.
- Create compelling posts and visual content.
- Respond to comments, engage with the community, and interact with industry networks.

**Video Content Production**:

- Develop video content ideas to showcase the events and website content.
- Editing basic videos using Canva.
- Briefing designers to create short videos of event footage.

**Event Content**:

- Liase with exhibitors and speakers for pre-show and post-show promotional content.
- Interviewing attendees and speakers, both on and off site.
- Filming live event highlights and sharing updates on social media.

**Audience Engagement**:

- Monitor comments and engage with the website’s audience in a professional and informal manner.
- Encourage discussion and feedback on articles.
- Analyse the metrics of the news website and produce monthly reports.

**Industry Awareness**:

- Stay up to date with industry trends, news and developments.
- Attend relevant trade shows and conferences as necessary.
- Willingness to present/speak at our events.
- Become a true Influencer in the industry.
- Proven experience in digital content creation, editing and/or journalism.
- Familiarity with SEO best practices and content optimisation.
- Strong writing and editing skills with excellent grammar and attention to detail.
- Solid understanding of social media platforms, particularly LinkedIn and Instagram, and previous experience managing professional accounts.
- Passion for the natural and organic trade sector and a demonstrated ability to stay informed about industry developments.
- Proficiency in digital publishing tools and content management systems.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple deadlines effectively.

**Attributes**:

- Highly organised with good attention to detail
- Excellent communication skills, both written and verbal
- Calm under pressure
- Enthusiastic, self-motivated and creative

**ADDITIONAL INFORMATION**

To apply, please send your CV alongside an optional cover letter outlining why you are perfect for this role.

Interviews will take place May 2025
- Diversified Communications is committed to equal opportunities to all staff and those who work with us, irrespective of age, religion, or sexual orientation, ethical or national origi