Digital Marketing Executive

1 day ago

Matlock, United Kingdom YHA Full time

We are looking for a Digital Marketing Executive to join the team at YHA, initially to work at our National Office, Dimple Road, Matlock, Derbyshire, DE4 3YH but with the option to taking a hybrid working approach, meaning the role can be worked remote andin the office after the initial induction and training period which we envisage to be around 12 weeks.

The Digital Marketing Executive is responsible for maintaining all digital marketing tasks for YHA’s core channels (inc. website copy, SEO, PPC, social media, display, video etc).Working to the Digital Marketing Lead to support increased reach and engagementto meet YHA’s KPIs across all markets (including F&I, EH, Groups, Members, Donors etc). Working closely with other internal departments and third-party agencies. This is a key role within YHA’s digital team, supporting the Book Direct initiative and widerdigital strategy, working across internal teams and agencies.

This role is well-suited for individuals who have a passion for digital marketing and ecommerce. Ideally suited to someone with a good understanding of how modern digital marketing works and the desire to grow their technical skills in this area.

**Our Digital Marketing Executive will require the following Essential Skills/Experience**:

- Experience working in a digital marketing role
- Excellent copywriting skills specifically for online media
- Experience using content management systems
- Good understanding of Search Engine Optimisation
- Experience with business / charity Social Media management
- Good practical knowledge of Microsoft Office
- Strong people skills, building strong relationships with internal teams, stakeholders, and external partners
- Detail oriented, excellent organisational and time management skills, outcome focussed.
- Good analytical and problem-solving skills
- Ability to manage multiple tasks and deadlines
- Ability to work independently, manage multiple deadlines and take responsibility for supplying accurate data and report

**It is desirable for our Digital Marketing Executive to have the following Skills/Experience**:

- Some understanding of HTML/web code
- Some practical experience using Google Analytics / Adwords
- Interest in travel, hospitality, education, or charity sector

**We are YHA.**

A 90-year-old charity and social enterprise dedicated to connecting people with nature, the outdoors, culture, and heritage through brilliant hostel stays and experiences. We operate hostels and activity centres throughout England and Wales and welcome allbut specialise in creating opportunities for young people. As well as memorable holidays and short breaks, we deliver education residentials, group trips, and a variety of volunteering opportunities.

Our top priority is ensuring YHA is for everyone. To achieve this, we need a diverse workforce that is representative of the communities we serve. We support equity, diversity, and inclusion in all aspects of our work.

Our people share a common purpose: to improve health, wellbeing, and life skills. Our culture is collaborative; we work together following core values and behaviours called HEART: Helpful, Efficient, Authentic, Respectful and Team-spirited.

As a YHA employee you’ll have access to a whole host of benefits designed to make your job as happy and rewarding as possible.

To ensure we are reaching all, we capture equality information at both the attraction and onboarding stages of employment.

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