Educake- Events Marketing Executive

Job Introduction
**Join Our Team as Events Marketing Executive at Educake**

**Location**:Oxford, UK/ hybrid - working in the office 2 days a week

**Hours**: Full time (35 hours a week) or part time (28 hours/4 days) considered.

**Salary**: £28,000 per annum FTE

Educake is an award-winning and rapidly growing educational technology business providing online teaching and learning resources to hundreds of thousands of teachers and students around the world. We are based in Oxford.

Because teachers love Educake, our friendly team is growing. We are on the lookout for someone to join our marketing team, whose focus will be delivering amazing, tailored marketing for all our events. You’ll be the bridge between our events and marketing teams and will play a crucial role in coordinating all marketing efforts related to our events, ensuring seamless integration and maximum exposure.

**Your responsibilities will include**:

- Planning: develop and execute comprehensive marketing strategies to promote company events, aligning with overall marketing objectives and business goals.
- Coordination: collaborate closely with the events team to understand event goals, target audience and logistics, while also planning marketing to ensure messaging, branding, and promotional efforts are aligned.
- Social media: creating engaging content to promote events, drive attendance, and generate excitement among our target audience.
- Provide marketing support during event execution, including on-site branding, social media coverage, and post-event follow-up to ensure a post-event engagement.
- Ensuring all leads are updated following an event. Research into potential opportunities for follow-up - sharing information as required with Account Management team.
- Performance tracking and reporting: monitor and analyse the performance of event marketing campaigns and channels, leveraging data insights to optimise strategies and achieve maximum ROI.
- Reporting on event ROI monthly, with 6-month, 12-month and 18-month review of past events.
- Taking part in the post-event review, including using data to identify ways to improve event communications and promotion
- Ownership of marketing tools for events eg. virtual platforms, CVent, Whova, Gov.net

**Please note**:
Due to the nature of events, from time to time there will be a requirement to work on weekends, holidays, early mornings and evenings to deliver events globally. Overtime will be paid in accordance with management approval. Some travel to events will be required as part of this role.

**Skills you’ll need for this role**:

- Experience in marketing, preferably within the education sector
- Experience or interest in working in events
- Strong understanding of social media platforms and digital marketing
- Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and external partners.
- Excellent time management and prioritisation skills to handle projects with short and long lead times
- Good eye for detail, excellent written English and proven writing ability
- Excellent verbal communicator - able to empathise with teachers (customers and non-customers)
- Comfortable working with data
- Happy working as part of a busy collaborative team, and occasionally being asked to pick up other related marketing/event tasks
- Ability to work as a team to plan and execute a range of live, virtual and hybrid events.
- Capable of managing assigned events under limited supervision; able to use initiative and problem solve.
- IT literate and confident with Microsoft Office, Mailchimp, Canva

**Desirable**:

- Experience or knowledge of the education sector
- Knowledge of event management software and CRM systems
- Graphic design experience - using InDesign

**Our Recruitment Process**:
Step one: Submit your CV and a tailored cover letter demonstrating your suitability for the role.

Step three: An in-person interview with two members of the Educake marketing team will be followed by a second interview with an Educake director.

Benefits of Joining Educake:

- Flexible working arrangements, hybrid options available for people who want to work from home 3 days of the week week.
- Dedicated active hour each week for personal fitness.
- After probation: Access to our Cycle to Work scheme.
- After six months: Enhanced maternity and paternity pay.