Social Media and Digital Communications Lead

Canon Europe are looking for a Social Media and Digital Communications Lead, you will be the owner of social media platform operations that support the delivery of impactful and engaging experiences to our audiences across the Europe Middle East and Africa (EMEA) region. This includes ensuring we are on the right platforms and are proactively considering opportunities with new and emerging platforms while also streamlining and transforming existing channels as needed.

Responsible for central governance and reporting ensuring platforms and channels are effectively delivering against objectives, as well as being the product owner for Sprout Social and relationship management with platform representatives.

The role is more strategic than creative. There is a need to understand platforms (LinkedIn, Meta, TikTok, YouTube, Reddit, et al) and the role they have in driving business results and brand reputation. An understanding of organic and paid strategies as well as measurement and ROI is important.
- Own, manage and support enhancing Canon EMEA’s presence on social media and related digital platforms; including local markets across the EMEA region and centrally managed channels to drive results and impact.
- Work with key marketing stakeholders in B2C and B2B business units and our imaging and printing businesses (PR + Social) teams to determine ongoing enhancements to support objectives and drive ROI.
- Mentor and collaborate directly with social media specialists in the corporate and commercial teams to ensure platform effectiveness and evaluating KPIs.
- Work with our Corporate Communications Marketing & Sustainability colleagues in the local and regional markets across EMEA to determine country specific requirements and advise on usage of existing or emerging platforms to deliver.
- Provide counsel and advice to business stakeholders and Corporate Communications team on the current capabilities of our chosen social media platforms and be the main point of contact with the business to identify new and future capabilities and platforms.
- Manage and deliver governance processes and be responsible for crisis planning, maintain and update social media policies and guidelines over platforms centrally managed and locally managed through national and regional sales operations.
- Provide governance and support over influencer network for corporate and commercial activities working with PR and social teams.
- Build out social servicing strategy as part of community management.
- Manage relationships with Sprout Social and platform representatives.
- Identify, create and deliver end user training as required.

**What we give**:
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Here are some of the benefits we offer at Canon to support our employee’s wellbeing:

- Annual salary up to £66,000 dependant on experience and a 10% bonus and annual pay review
- Hybrid working - 3 days in the office and 2 days from home.
- Flexible core hours - starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Generous Pension Scheme
- Private Healthcare and wider medical plan
- Up to 38% Discount on Canon products
- Flexible benefits policy
- Free parking on site
- Excellent Subsidized restaurant
- Highly Subsidised Costa Coffee on site
- Multi-Faith room
- Discounted rates at Nuffield Health Gym
- Partnership with Mental Health First Aid UK with a network of mental health champions
- Great transport links
- Elizabeth Line and Stockley Park low-cost Shuttle Bus
- Learning & Development Opportunities

You will be part of an energetic and innovative environment with more than 50 different nationalities at our state-of-the-art EMEA HQ at Stockley Park, Uxbridge.

**What we ask**:

- Demonstrable experience in similar roles and international Social Media experience including working with and managing all major social media platforms.
- Experience with mature channels and driving through transformation or rationalisation of presence to match evolving business needs, changing consumer behaviours and ways in which platforms update algorithms.
- Comprehensive understanding of conten