Social Media Manager

What does the company do?

Our client is a Fortune 500-ranked global provider of hardware, software, cloud, and service solutions, providing clients with the guidance and expertise needed to define, architect, implement and manage technology today while transforming for tomorrow.

The Marketing team serves as the face of our client, promoting and supporting the company’s business strategy through a coordinated communications approach. They develop critical connections with both our clients and vendor partners, with a view to creatinglong-lasting relationships. The team also plays a key role in defining compelling value propositions, as well as executing promotional activity to drive brand awareness and demand generation of solutions and services.

A key part of the Marketing function, the Brand & Communications team plays a pivotal role in driving brand reputation and generating awareness and demand for solutions and services. This is achieved through expert design and comprehensive internal and externalcommunications including PR and social media. The team works across the full marketing mix; supporting campaigns with high-quality social, PR and design content, promoting and designing virtual and face-to-face events, and constructing communications whichamplify our reputation across the globe, building brand trust and loyalty.

The Social Media Manager endeavours to create a distinctive social media identity in order to enhance and raise the profile of marketing and communications by managing the organisation’s online presence. Under the guidance of the Senior Manager Brand & Communications,the Social Media Manager builds and creates comprehensive organic social media plans which can be utilised across EMEA. The Social Media Manager forms trusted relationships with EMEA counterparts to produce regular social media evaluation reports, advise onbest practice and the benefits of social media channels, and amplify messaging. They also guide and influence local strategy by helping teammates to hone social media marketing skills and knowledge, as well as encourage the development and delivery of best'in class’, regionally developed social media content.

The Social Media Manager, from a UK perspective, coordinates the development of social media communication materials to effectively present products, services, brands, and ultimately the organisation to clients and prospects, and is also responsible forday-to-day UK social community management.

In addition, the Social Media Manager builds and executes social media plans for the senior leadership team and executive leaders, and occasionally supports the Brand & Communications team with paid social initiatives, although the predominant focus is organicsocial media
- Support the Senior Manager Brand & Communications with the planning and implementation of the overall EMEA social media strategy.
- Devise innovative and effective social media campaigns that drive core KPIs of awareness and intent amongst new audiences, and retention among existing subscribers.
- Oversee the organic social media content development and delivery, and also ensure content is fully utilised across EMEA.
- Lead social media calls and assist with directing and implementing the social media strategy with EMEA country marketing teams.
- Monitor postings across EMEA, ensure they adhere with brand guidelines, and act as the social media 'go to person’ for EMEA counterparts.
- Responsible for devising bespoke social media plans for the senior leadership team and executive leaders.
- Work with external stakeholders such as partners and clients, as well as internal stakeholders such as Designers, Digital Marketing, Partner Marketing, and the wider Marketing team in order to ensure all social activity is connected and intertwined withtheir activity including events.
- Form long term social partnerships with key media partners, talent, and influencers in order to broaden the voice within the social ecosystem.
- Responsible for day-to-day in-country posting in line with the brand identity and tone.
- Respond to all queries online in a timely manner and within agreed service level agreements.
- Work closely with the internal design team to create engaging social media posts where necessary.
- Manage potential crisis management situations proactively and reactively, use social listening and moderation tools in order to quickly identify and react to issues before they escalate.
- Contribute to the ongoing measurement and evaluation of social media activity by evaluating social media channels and producing reports/dashboards on a monthly basis outlining channel performance.
- Consider the engagement with posts on various social media platforms (such as Facebook, YouTube, LinkedIn, and Twitter) and provide evaluation in order to inform data-based decision making.
- Assess opportunities for future channels and ways to enhance the social media channel presence.
- Keep the social media policy, procedures, and guidelines up-to-date and ensure they are communicated effectively.
- May be asked to occasionally support with paid social initiatives.