Content and Engagement Marketing Manager

**Say Hello to Savills**

Savills is a global real estate services provider listed on the London Stock Exchange. With an international network of over 600 offices (100 of which are located in the UK) and circa 39,000 staff throughout the Americas, the UK, Continental Europe, AsiaPacific, Africa and the Middle East. Founded in the UK in 1855 by Alfred Savill, Savills is one of the world’s leading property agents. For over 165 years, Savills has offered outstanding property, specialist services and expert advice to clients, helpingthem with their property decisions and ambitions.

Passionate about property, Savills provide a full range of real estate services to clients worldwide, with a strong emphasis on local market knowledge. The business’s success has been built on providing an environment which attracts the best people in theindustry. Savills champions and rewards innovation, entrepreneurialism and are proud of the culture the business has fostered in recent years.

Savills is a highly successful business because of its distinctive culture. There are many factors that combine to make the organisation a brand to be proud to be associated with. Each branch operates as an individual P&L which engenders an ‘owner’s mentality’and the associated passion which starts at the front line and permeates throughout the head office, where it is common to find the Chairman walking the floor to engage colleagues.

Colleagues are entrepreneurial, determined, action-oriented, and committed to a clear purpose: to enrich the lives of clients and colleagues. Their engagement and their affection for the business is reflected by the lowest colleague attrition rate in theindustry. Relationships are critical to success at Savills. The workforce is made up of a diverse range of people with different backgrounds and areas of expertise, and individuality and authenticity are encouraged.

**A great opportunity**

You will be joining a growing team of 70+ marketing professionals at an exciting moment in Savills 165 year history as we evolve as a marketing team to support the next chapter of the business’s growth agenda under the leadership of Victoria Bennett, Headof Brand and Marketing, who also recently joined Savills.

You will be based out of our new temporary office in Rathbone Place in London (our home for the next 10 months) for two - three days per week. You will be empowered to balance your time effectively based on your stakeholder needs and the business objectives.

The Content and Engagement Marketing Manager sits within the content and engagement marketing centre of excellence. This is a team of eleven, and comprised of one director, one senior manager, four managers, two senior executives, two executives, and oneassistant.

The team are responsible for all client communications, research marketing and content campaigns across Savills UK. The team also owns the end-to-end consumer contact strategy for our B2C business. The team are friendly, driven and innovative, and work acrossmultiple projects and campaigns at once to champion high quality marketing outputs and drive results for the business.

The Content and Engagement Marketing Manager role reports to the Senior Content and Engagement Marketing Manager, and is suited to an individual who is passionate about customer-first marketing and understands the role of content marketing to business growth.The role will work closely with the sector marketing teams (residential, commercial and rural), and also with other marketing centres of excellence including brand and insights, digital, and social media.

**Day-to-day responsibilities of the role include, but are not limited to**:

- Support with the execution of a content marketing strategy to meet business objectives and maximise customer acquisition and retention.
- Ensure that content produced is aligned with the over-arching marketing deliverables and work closely with the wider marketing teams, PR, social media and digital teams to create compelling and effective distribution plans.
- Manage the content calendar, and coordinate with other divisions and marketing centres of excellence to ensure content efforts are aligned where necessary.
- Project management of content campaigns and initiatives including creation and activation of content across multiple channels to market.
- Copywriting of both content campaigns and client communications.
- Report on effectiveness of content campaigns, and use this data to inform the direction of future campaigns.
- Consider use of both organic and paid content to enhance the performance of content campaigns (including SEO optimisation).
- Act as a content brand guardian ensuring all content adheres to guidelines and promotes coherent messaging and tone of voice.**Mucking in as needed to support your team **
- Being fully involved in the activities of the busy marketing department with a flexible attitude to tasks and projects - including running events, making presentations to other teams, helping other team managers with tasks.
- One team, one dream, in it together.

**Let’s talk about you**

Who you are is more important than where you have previously worked. We are genuinely open minded about the industries you have experience of in your career to date. This is a hands on role and requires the right individual who is willing to create and activatecontent in multiple formats across multiple channels.

**The role is suited to an individual with the following skills and competencies**:

- Excellent