Ecommerce Analytics Manager

**We have an exciting opportunity for a Ecommerce Analytics Manager to join the UK’s largest specialist wine retailer**

**Do you have strong knowledge and experience using SQL, Tableau, GTM?**

**Do you have strong knowledge and experience using Google Analytics?**

**If you have answered yes to these questions, Majestic Wine would be delighted to hear from you**

**The Role**

As Majestic Wine’s Ecommerce Analytics Manager, you will be responsible forimplementation and ongoing analysis of Majestic.co.uk, tosupport the digital development and commercial strategy. Working closely with Head of E-commerce,Digital Marketing Managerand Ecommerce Trading Manager to identify, optimise and present recommendations to the business.

**Key Responsibilities**:

- Implement and maintain tracking through GTM and reporting through GA and Data Studio
- Analysis of ecommerce trading performance
- Analysis of customer behaviours from digital acquisition to long term value analysis with a lens on profitability.
- Support the online trading function with Daily/weekly/periodic analysis of acquisition, behaviour and conversion performance, providing context to the drivers of performance
- Produce insights that are easily understood by an audience with a wide range of data/analytics understanding
- Improve web UI through advice on best practice, and analytics led testing
- Define and uphold standards and processes for analysis & reporting of ecommerce across the organisation, including creation of dashboards and ad-hoc reporting for ecommerce and multi-channel marketing
- Working with colleagues within ecommerce and marketing to address optimisation to internal processes
- Assisting the broader business with analytical projects
- Play a key role in driving eCommerce results by designing and executing experiments that inform strategy decisions
- Standardise analysis methodologies, bringing efficiency, uniformity and timeliness to required insights

**Knowledge & Skills Required**:

- Online B2C retail (client or agency side).
- Expert Knowledge of GTM
- Expert in SQL and Tableau
- Expert in Google Analytics
- Helpful to have experience of using the Gsheets Google Analytics add on, and Data Studio
- An understanding of all the important industry KPIs.
- Experience interpreting web analytics data on a day-to-day basis
- Experience accessing core databases and manipulating datasets to make customer data available to all.
- Experience deploying tagging frameworks and implementing tagging and tracking requirements from the wider team.
- A solid understanding of web and app UI best practice and usability.
- A thorough grasp of the mechanics of key online marketing channels: paid search, SEO, affiliate, CRM.
- Communication skills and adaptability to bring new ideas but to marry them to the needs of Majestic's business and brand.
- Understanding of Ecommerce technology landscape.
- Advantageous to have knowledge of Google Optimize.

**Who are we?**

Majestic Wine is the UK’s leading specialist wine retailer. Majestic was founded in 1980 and, alongside its Commercial and French divisions, had a turnover of over £300m last financial year. Alongside strong growth in multi-channel sales, Majestic believethere is still a key role of a retailer that is loved by customers and loved by suppliers.We pride ourselves on our enthusiastic, knowledgeable and friendly people, who, working as part of a close-knit team deliver exceptional customer service in a vibrantand fast-paced retail environment.More information can be found atIn August 2019 Majestic announced it will be continuing its story under new private ownership and was purchased by US investment firm - Fortress. The sale included the Majestic brand, stores, website, Commercial and French division. Fortress are now backingthe vision for the future of Majestic and they see a lot of headroom for growth. The investment group pointed to Majestic’s ‘strong cross channel journey, expert staff and widespread brand affection’ when deciding to buy the business from its PLC status.

**Benefits**:

- A competitive salary
- Performance related bonus
- Up to 20% Staff Discount
- 25 Days Holiday per year and we also have a Holiday Purchase Scheme
- Life assurance 3x your salary
- Contributory pension
- Free parking on site
- An unparalleled fun company culture that's focused on empowering and developing our employees

**Job Specifics**:

- **Contract Type**: Permanent
- **Location**: Our Head Office is based in Watford, just 20 minutes from London Euston. From Watford Junction, we are a 15-minute walk to our Head Office
- We are proud to offer a new Agile Working Policy for Support Centre colleagues; a blend of office and home working which will include a number of days working at the Majestic Office (post CV19 lockdown restrictions) _

**No Agencies Please -**We thank you for your interest in working with Majestic Wine, however, we have a PSL who will be supporting us if needed. We will not pay fees or acknowledge any CV's supplied to Majestic Wine unless you have been briefedon the role by a member of our Talent Team.