Data Analytics Manager

1 week ago


Watford, United Kingdom Zellis Full time

Job DescriptionAs the Data Analytics Manager, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will manage a small team and be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards.This role requires both a sharp analytical mindset and strong collaboration and management skills, as you’ll collaborate with cross-functional teams to identify business opportunities, track performance, and optimize outcomes. With a finger on the pulse of emerging technologies and data trends, you’ll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth.In this role your key responsibilities will include but not be limited to: * Develop and execute a comprehensive data analytics strategy aligned with business objectives * Oversee the Data Analyst, providing mentorship, guidance, and performance management * Design and implement a data quality improvement strategy to resolve existing issues * Help support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performance * Build and automate dashboards to track ROI on marketing campaigns * Identify reporting needs and implement automated data flows to reduce manual effort * Drive initiatives to reduce data quality issues in HubSpot * Build strategies for augmenting and enhancing data, including tech stack recommendations, people-processes, and methods of obtaining first-party data. * Ensuring we are compliant with data-practices and laws * Work with the Head of Marketing Operations, and CRM Manager to ensure data flows between systems and strive for a ‘single source of truth’ of data. * Provide reporting and insights to help the business make better decisions, and to help track marketing performance and value-add * Work with colleagues in the business to improve automation and data collection * Promote a good data management culture across the business * Help to reduce or remove manual reporting practices and improve efficiency * Continuing to support the business in any data requests or requirementsSkills & Experience * Strong knowledge of Microsoft Excel, * Some experience in system integrations, with expert knowledge of CRM and Marketing Automation systems (preferably NetSuite and HubSpot) * Experience in data capture and data management * Ability to interpret data, interpret trends and providing recommendations accordingly * Excellent verbal and written communication skills at all levels * In depth knowledge of marketing tools, metrics, and reporting * Strong understanding of the digital marketing landscape * Ability to lead a team, and agencies effectively



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