Marketing and Communications Officer

12 Month Fixed Term / Secondment
We are looking for a talented marketing professional to join Inclusion in this new and exciting role as a Marketing and Communications Officer for our community drug and alcohol services.
Led by the Marketing and Communications Team Manager and Programmes and Communications Lead, you will be responsible for the creation, development, and implementation of Inclusion’s strategic and operational marketing plan, for all of our community drug and alcohol services across the UK.
This is a brand-new post to Inclusion’s Marketing and Communications Team, which means the post-holder will be able to use their initiative and existing marketing skills to help raise the profile of our services, and truly make the role their own.
The role requires delivering a range of comprehensive marketing projects and campaigns to a variety of audiences, both internally and externally, all whilst educating and communicating brand principles and key messages effectively, keep them at the heart of all marketing activities.
Contributing to the overall marketing and communications plan of Inclusion's community drug and alcohol services, the post-holder will develop and deliver design and content management of existing platforms, as well as local marketing activity to support in educating key audiences and increasing service awareness. This involves working with the individual teams to establish clear objectives/KPIs and ensure these are measured and delivered effectively against the wider marketing strategy.
For a detailed summary of the role duties, please view the Job Description and Person Specification document.
Inclusion, created in 2002 is part of the Specialist Services Care Group of Midlands Partnership University NHS Foundation Trust (MPFT). We provide caring and effective services across England, including, West Yorkshire, West Midlands, East Midlands, West Mercia, Thames Valley, Hampshire, Isle of Wight and Thurrock, Essex.
We support individuals, families and communities who are affected by addiction, crime, mental health or need treatment for their sexual health. We believe that the individuals and families who use our services should receive high quality, committed and inclusive care, realising all the benefits a modern NHS organisation can provide.
We work with patients and our staff teams to achieve the best outcomes we can. We invest heavily in training and development, and the wellbeing of our people, both staff and service users is central to who we are. Here at MPFT, we are proud of the comprehensive wellbeing and lifestyle support offer available, in addition to in-house training and coaching support.
Our services are robustly governed, evidence-based, inclusive, and designed and provided in conjunction with service users. We are committed to providing the best service we can, and if you share our values, we want you on our team
For a detailed summary of the role responsibilities, please view the Job Description and Person Specification document.
**A summary is outlined below**:
Support the implementation of Inclusion’s strategic and operational marketing plan for community drug and alcohol services.
To maintain working relationships with the individual services and their wider teams, visiting the various services as and when needed for content gathering, face-to-face meetings and offering support at local events.
Communicating brand principles and key messages effectively.
Develop and deliver design and content management of existing platforms.
Develop and deliver local marketing campaigns to support in educating key audiences and increasing service access.
To act as brand champion ensuring the brand is used in the correct way, providing updates when appropriate and policing the use of the brand internally and externally.
Identify and produce positive news about the services for local, regional and national media and other key stakeholders.
Collate stories for internal publications such as blogs, newsletters and reports.
Maintain the various service websites via CMS and liaising with the wider teams to ensure all information is accurate and up to date.
Gather case studies through close working with the clinical leads, to demonstrate the impact of the care we give, cataloguing the stories with the related consent documentation.
To work with external agencies to plan mixed media campaigns to meet key performance indicators (KPIs).
To take responsibility for the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and online materials including writing and proofreading copy, liaising with suppliers and overseeing advertising and public relations.
Develop and implement a wide range of consultations encompassing numerous services and analysis of a range of personal behaviours, trends and attitudes.
To maintain an up-to-date knowledge of current marketing, communication and engagement methods and implement this at local level.
Work with a r