Web Content Writer

3 days ago


Chester, United Kingdom Sykes Cottages Full time

**About the Role**

**Joining our newly-formed central services, we are now recruiting a creative, passionate Web Content Writer key to creating optimised descriptions for property listings upon our websites and 3rd party websites.**

**Becoming the new face within our Owned and Earned Media Team, we are seeking someone keen to gain invaluable experience within the Marketing field, making this position perfect for recent Graduates or those with a drive to join an innovative, forward thinking Marketing function.**

**Based at our Chester head office.**

**In return for your hard-work, we can ensure you join a vibrant, inclusive work culture and make the most of fantastic career progression opportunities alongside some impressive company benefits**
- Paying a salary up to £22,308 per annum working / 37.5 hours per week / Monday-Friday.
- Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 10% of your salary
- 33 days annual leave including bank holidays
- Plus an additional day off for your Birthday
- Plus an additional two volunteering days per year
- A flexible hybrid-working policy, with a min two days a week from our Chester head office
- An enhanced maternity and paternity policy
- Inclusive and supportive work environment
- Employee discounts and benefits with your wellbeing at the centre
- Opportunities for career progression, personal development and opportunities to be recognised
- Comprehensive training and development programs to set you up for success
- Study support for additional qualifications, courses and accreditations

Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
- On-site gym at our Chester HQ
- Regular social events including weekly Breakfast Club

**This is the perfect opportunity to showcase your flair for creative writing as you become crucial in creating unique engaging copy that is both optimised for search engines and informative to our customers.**

Using a variety of techniques to discover and analyse potential keywords that written website content can be optimised with, our newest Web Content Writer will ensure our property listings achieve the best possible rankings in organic search results, whilst meeting our customers’ expectations. Furthermore, the role will involve an analytical approach to ensure written property content is also measured against conversion rates to drive efficiency at the point of sale.

Showcasing your skills in SEO best practices and Google Analytics, we want to hear from those with a passion for writing and a drive to enter the Marketing field making this position the ideal opportunity for recent graduates looking for experience and a career in digital marketing.

**Your Responsibilities**

Reporting into Web Content Manager, our newest Web Content Writer will become a key player within our SEO team, responsible for:

- Creating and updating property description content upon the website
- Creating, updating and enhancing property description content upon 3rd party websites
- Proof reading content
- Reviewing customer feedback and ensuring accuracy within property descriptions
- Undertaking keyword research to ensure written content is optimised
- Providing the PR and Social teams with interesting properties that can be used as part of marketing activity
- Being an advocate for written content and be able to communicate its importance to the wider business

**Skills and Qualifications**

We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success

By _Being One Team, Owning it, Communicating Honestl_y and showcasing a devotion to _Learning, Growing and Innovating_, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

**First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills**:

- Experience of working effectively as part of a team
- Ability to work under pressure and tight deadlines
- Experience using MS Office packages
- Previous experience within a content writing/SEO role or degree

**Although standouts will also have**:

- Experience using content management systems
- Portfolio of creative work
- Experience using Google Analytics
- Knowledge of SEO best practices

**If you are actively seeking your next career challenge, keen to join a diverse, exciting team, or want to grow your career within an industry leader, we welcome you to get in touch or apply**

**The Forge Holiday Group**

The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do. By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning,


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