Global Market Research Executive

**The Company**

Founded in 1977 in Northern Ireland, Lowe Corporation have grown to become a global leader in the provision of sustainable rental services. With a dedicated team of c. 450 employees worldwide, the company operates through 3 divisions and from 12 strategic distribution centres around the globe. With a turnover in excess of £100m, Lowe Corp. deliver into over 40 countries annually to empower customers with innovative solutions to achieve commercial success, operational excellence, and sustainable achievements.

**The Role**

Reporting into the Head of Brand and Strategic Communications, this global role is pivotal to providing insight and analysis into key market areas to identify potential new verticals, opportunities, and the most effective targeting of marketing specified products and services.

**Role Responsibilities**

**Market Research & Data Extraction**
- Conduct and coordinate targeted market research into markets and industry sectors using research methods, systems, and tools.
- Analyse market research to identify business opportunities and justify sales and marketing investments.
- Responsible for extracting all contact data required for Sales and Marketing targeting using designated platforms, and where necessary researching databases required for purchase.
- Identify how our organisation can innovate with traditional or emerging tools to extract greater value from market research and data.

**Data Governance & Reporting**
- Accountable for the quality and accuracy of internal reports and market research, ensuring data and insights governance processes are effectively adhered to throughout the organisation.
- Maintain our global database, ensuring maintenance in line with GDPR protocols.
- Compile and collate data into weekly, monthly, and quarterly reporting for departmental performance analysis.
- Build insightful visualisation dashboards in CRM platform to perform analysis on large and diverse datasets.
- Leverage data platforms and solution tools e.g. web hosted solutions, word reports and PowerPoint presentations to develop and present research deliverables in an easy to digest format. Helping senior leadership, regional teams and service lines visualise and understand data.
- Explain market research and analysis in simple terms to internal stakeholders to help them understand how their business research needs are being addressed and how the conducted research and analysis can inform their decisions, helping their service line or function compete effectively in a dynamic business environment.
- Analyse and present statistical data to tell relevant stories, working with service line teams to identify key trends in context and make data-driven recommendations.

**Competitor Analysis**
- Develop and implement a tracking and reporting system for competitor activity and market knowledge, setting a global standard.
- Maintain up-to-date knowledge of relevant industry trends and developments in target markets.

**Tender Management**
- Utilise tender management platforms to source daily tender opportunities appliable to our portfolio of services for global sales teams.
- Build a global tender database, acting as a source of tender intelligence for global sales teams.
- Project manage tender submissions, liaising and coordinating with key functions such as Operations, Marketing, Sales, Talent and Finance to ensure timely completion of tender submissions to a high standard.

**Stakeholder Management**
- Manage stakeholders’ expectations in relation to deliverables, clearly communicating scope response and timelines.
- Collaborate with the Global Marketing Team to ensure alignment and consistency in market research activities.
- Take ownership of your tasks and work collaboratively with members of different seniority levels within and across teams.

**Essential Skills & Experience**
- Demonstrable experience of completing market research and compiling extensive data sets in previous, relevant positions.
- Demonstrable capability in market research methodologies and tools. Experience with CRM systems (e.g. Salesforce, Dynamics) and other data analysis tools (e.g. PowerBI).
- Strong attention to detail with a focus on data accuracy and quality of reporting.
- A keen analytical mind that can interrogate and present large volumes of data in a digestible form.
- Ability to validate and sense check data.
- Understanding of how to produce insights required by internal stakeholders.
- Curious mindset with exceptional initiative and problem-solving skills.
- Proven ability to work to tight deadlines within a fast-paced environment.
- Ability to prioritise and manage a varied workload whilst maintaining a high degree of accuracy.
- Ability to build and maintain close relationships with internal and external stakeholders.
- Self-motivated with a strong ability to manage own time & responsibilities.
- Expertise with Excel e.g. manipulating spreadsheets and comfortable with using formulas.
- Com