SEO Executive

SEO Executive
Location: Crewe/ Remote
Type: Permanent/ Full Time

**Salary**: 35k per annum

Summary of Role:
Cartridge People are an award-winning supplier of ink cartridges, toner cartridges and office supplies for the UK. We make it our mission to bring you the best products at the lowest prices. Whether you're buying laser printer toner cartridges, ink cartridges or stationery; our delivery service is matched by our first-class customer service.
We are recruiting for an SEO Executive to join our vibrant Marketing team.

Reporting directly to the Head of Marketing, the SEO Executive will implement and continually develop the Company’s SEO strategy for the Cartridge People brand. You will create and develop interesting and informative content for our target audience, the main objective being to increase the visibility and awareness of the brand. This role has the direct report of an Ecommerce Content Writer, to assist and support as required.

The SEO Executive will be passionate and excited about SEO opportunities and will be keen to continually work to best practice and to maintain an awareness of current SEO trends and techniques. Your personable approach will help you to build and maintain relationships with external publications such as digital publishers, bloggers and journalists.

Main Duties and Responsibilities:

- Primarily responsible for the outreach campaigns and link-building activities for Cartridge People to webmasters, journalists and influencers as required. Build relationships with those in industries relevant to the brand
- Track and report on coverage success and link opportunities
- Analyse content marketing metrics and make changes as needed
- Create content marketing campaigns to drive leads and subscribers and use SEO best practices to generate traffic on the website
- Provide regular support to the Ecommerce Content Writer. Distribute tasks and conduct annual/ probation reviews and 1:1s as necessary
- Plan and execute outreach strategies to drive performance. Use analytic tools to extract information and evaluate strategy. Report the effectiveness of strategy to senior management
- Collaborate with the Head of Marketing and wider teams to see projects through to completion. Use analytic tools to evaluate success, implement changes and design future campaigns for wider business projects
- Conduct SEO technical audits on the website and report on findings
- Maintain up-to-date knowledge of industry trends and developments within SEO and the brand product range

Skills Required:

- 2 years minimum experience in an SEO role
- Excellent understanding of analytic tools and website data: Google Analytics, Search Console, Semrush
- Able to demonstrate and convey current data accurately
- Strong communicator, both written and spoken
- Very high level of written English, good understanding of grammar
- Confident user of Microsoft packages
- especially Outlook, Word, Excel and Teams
- Attention to detail, high levels of accuracy
- Ability to work independently
- Helpful, keen to learn; positive ‘can do’ attitude
- Team player

Desirable but not essential:

- Degree in English, Journalism, or SEO specific higher qualification

We Offer:

- Competitive salary with annual salary reviews
- Generous annual leave with an additional day for each year spent with the company up to 33 days holiday per year
- Genuine potential for career progression and training with clear development objectives and support
- Death in service insurance
- Specsavers vision care
- Pension
- Generous long-service cash rewards from 5 years of service
- Cycle to work scheme
- Staff discount on products
- Discounted Gym membership
- Staff recognition scheme
- GP access and mental health counselling support
- Yearly flu vaccinations
- Free parking with easy access to rail and bus routes
- Fun and exciting social and team-building events

**Salary**: £35,000.00 per year

Reference ID: 2M-MM15623