Marketing Lead, Strategic Projects

This role will be responsible for leading and optimising the UKI Small & Accountants marketing plan for Strategic Projects, such as Sage Copilot and Fintech, launching, setting and delivering against the targets and revenue plans in region (supporting consideration, preference, units) and driving inlife (upsell, cross sell, add-on, adoption) to drive revenue growth. Marketing Lead for the Copilot & Fintech squads, being an integral part of crafting the strategy and plans for these projects, working with matrix team and senior leaders. Lead on trading interlock with performance in region for strategic projects - driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.

Location - Hybrid, 3 days per week out of our Newcastle, Manchester or Winnersh offices.

Key Responsibilities
- Marketing Lead & Cross functional Collaboration for Strategic Projects (Copilot & Fintech) interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for strategic projects across all channels - develop and lead the performance through lockstep with RTR organisation and squads, through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountability for marketing performance and contribution to BU in region, relevant to each strategic project.
- Primary lead to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance, in relation to strategic projects.
- Performance Analysis and reporting: Regularly analyse campaign performance using KPIs such as conversion rates, adoption rates etc. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly squad and performance calls & hub interlocks.
- Data-Driven Decision making: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve metrics relevant to the project, incl. overall campaign effectiveness through to revenue.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned to business objectives. Track, report and adjust as needed to ensure maximum ROI.
- Lockstep with IC strategic teams, Brand and PMM to ensure requirements for strategic projects in region are met and tight collaboration on priorities.

Skills, know-how and experience:

- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / product led organisation.
- Strong understanding of Product Led Growth strategy and execution.
- Proven experience in digital & field marketing.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach - influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.

LI-SW1

Function

Performance Marketing

Country

United Kingdom

Office Location

Winnersh;Newcastle;Manchester

Work Place type

Hybrid

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