CRM Executive

**Hybrid**: 2 days in the office (Tue and Wed), 3 days from home.

**About the role**

Reporting into the CRM Manager, this role is responsible for supporting with the day-to-day delivery of the CRM trigger communications plan to our group CRM database.

This role will support with the build and deployment of relevant, compelling, and targeted Consumer Led CRM triggers based on the consumer needs to deliver incremental returns, support the wider trading and commercial objectives, and drive long-term consumer engagement. These needs could be based on, but not limited to, their pet type, tenure with the business or their experience as a pet owner.

Administration duties to include but not limited to voucher set-up and testing, purchase order management and competition set-up and management.

**Key responsibilities (will include, but not limited to)**
- Work with key stakeholder groups to translate business requirement into a direct consumer activation plan.
- Capture and consolidate requirements of key internal stakeholders, including wider marketing, trading, the clinical team, propositions, and our joint venture partners.
- In conjunction with Head of CRM and CRM Manager, build an optimum consumer contact plan which maximises the consumer growth opportunity and impact against priorities identified.
- Be the “voice of our consumers” using insight, response, and consumer analysis to shape and influence expectation and scope future opportunities.
- Work with the Pet Care Analytics Group to understand opportunities, agree testing methodologies and analyse results.

**What you’ll need**
- Strong communication skills along with the ability to be a key team player and build working relationships quickly and effectively
- Excellent organisational skills and a willingness to be “hands on” including proofing and potential copy writing
- Possess a consumer “empathy” i.e. a passion for understanding and responding to consumer needs and potential
- Previous experience using Microsoft Package is essential
- Previous experience using Salesforce Marketing Cloud would be an advantage but it’s not essential as full training will be provided.

Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.

**Benefits**
- Bring your Pet to work
- Birthday Leave - 1 day extra leave to celebrate your Birthday
- Colleague Discount
- 20% discount for you (plus one family member). This can be used in Pets at Home Stores, Groom Rooms, Companion Care Veterinary Services, and Pet Plan Insurance
- The option to buy extra holidays
- Pension Scheme
- Life assurance
- Contributory Private Health Care
- Charity Leave
- You are entitled to have one paid day’s leave each year to work for your favourite animal related charity.
- Celebrating Special Celebrations? You’ll get 1 extra week off and a gift to celebrate your wedding or civil partnership, and a gift from us if you are expecting or adopting a baby
- Free Car Parking
- Values Awards
- Colleague of the Month Awards
- Cycle to Work Scheme
- Shopping discounts and more

**About the Pets at Home Group**

Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together.

We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.