Paid Social Specialist

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can helpsmall businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**How you’ll make an impact**

Sitting within the Digital Team which is part of Xero’s Global Brand and Marketing Team, you will play a key role in driving Xero’s business performance.You will be instrumental in growing our subscriber base through a mix of programmes and initiatives,driven through digital means, to support the acquisition and growth of direct small business subscribers and Accountant and Bookkeeper partners.

You will be part of an experienced, fifty+ strong global digital team who manage digital advertising, SEO, Analytics, Onsite Optimisation, Dev & Design, Engineering and a variety of other related digital marketing projects.

You will make an impact by accelerating Xero’s growth through excellence in digital media planning and optimisation, innovation, data driven thinking and proactive collaboration with regional marketing teams to deliver great work.

**What you'll do**:

- Leading and executing paid social campaigns.
- Report on business results, analysis, campaign wrap up reports and make recommendations for improvements.
- Help manage vendor and agency relationships.
- Effectively partner with UK Digital Marketing team and global core teams, work effectively within a grid management environment to deliver the UK marketing priorities, reaching the targeted segments via Paid channels.
- Work alongside our Analytics teams to use attribution and measurement techniques to develop insights and recommendations to drive growth in Paid Media.

**What You’ll Bring With You**:

- Working knowledge of advertising platforms such as Facebook, LinkedIn, Twitter and other Social Ad platforms as well as Programmatic Advertising.
- Digital media experience. (Agency experience is a big advantage as is working for global brands)
- Strong knowledge of advertising and analytics platforms (Google Marketing Platform, Facebook etc)
- A broader understanding of all digital and mobile channels.
- Great ability to build rapport with cross-functional teams; establish trust and collaboration, and effectively balance the needs of various stakeholders.
- Be someone who is highly numerate, enjoys working with data and comfortable with optimising paid media channels using a data-driven mind-set.

**What’s in it for you?**:

- Top-spec MacBook or HP Z-book.
- Competitive salary.
- Employee Share Plan (own a part of Xero)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives.
- Hybrid, Remote and Flexible Working.
- And lots more**What makes a great team? A Diverse Team**

We’re committed to creating a diverse and inclusive culture that is equitable for all

**Why Xero?**

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirementsand the opportunityto participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We area Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.