Digital Communications Officer

**Details**:
**Reference number**:
214696

**Salary**:
£33,000 - £33,000

30 days annual leave (plus bank holidays), access to Civil Service pension scheme

**Grade**:
Higher Executive Officer

**Contract type**:
Permanent

**Type of role**:
Communications / Marketing
Digital

**Working pattern**:
Flexible working, Full-time, Homeworking

**Number of posts**:
1

**Contents**:
Location

About the job

**Benefits**:
Things you need to know

Location

London, Manchester

About the job

**Summary**:
Transport Focus is an independent watchdog working on behalf of passengers and road users across Great Britain.

We need a digital communications officer to play a key role in a small but high-performing communications team. We must ensure important news and stories reach their audiences in an interesting, engaging and informative way.

We’re looking for someone to:

- help us engage effectively with our audiences to promote our work, using various social and digital channels
- help develop and generate audience-centric, engaging and innovative digital content for various platforms
- manage the day-to-day running of our social channels
- contribute to wider communications planning
- use analytics/evaluation for continual improvement.

**Job description**:
This role requires someone with the foundations of a full creative skill set in still and motion graphics. You will be confident on some relevant software with a desire to learn more. You will have plenty of drive and enthusiasm along with an ability to adapt flexibly to changing priorities. You will need to be articulate, reliable, organised, keen and quick to learn new systems, calm under pressure and detail oriented.

Working closely with the head of communications as well as project managers and senior colleagues from across the organisation, this role offers considerable opportunity for an energetic and creative individual to gain new skills and make their mark.

We are committed to diversity and inclusion. We’re keen to hear from all keen, creative self-starters regardless of background or formal education level.

This role is full time but we are open to flexible working. We are currently hybrid working and have no minimum office days, though you will be expected to come to the Manchester or London offices at an agreed frequency. There will also be some travel across Britain.

**Responsibilities**:
Content Creation
- Using (and gaining new) creative productions skills to produce on-brand and high-quality day-to-day content that drives engagement with the Transport Focus’s social media channels and website
- Select and edit images or draw, edit, shape and create eye-catching digital assets for social media (such as mixed media or animated twitter cards) and short animation, video and podcasts to promote some key outputs such as the national transport user satisfaction surveys
- Source images as required. Gate keep new material to the picture library (keywording).
- Provide advice/guidance to colleagues about the content development process, helping to share best practice, raise awareness and build capability
- Ensure content complies with the social strategy, publishing guidelines and accessibility requirements
- Evaluate activity and use the insight to inform future content development

Digital Strategy
- Create proactive digital content and engagement plans

Project Management
- Manage multiple projects in a fast-paced environment
- Build effective relationships with colleagues, external stakeholders and influencers
- Bring and maintain a keen understanding of accessibility standards, UX and SEO to support digital best practice across the organisation
- Liaise with external designers and the web host/support contracts where relevant

Social Media Management
- Oversee Transport Focus’s social media dashboard - ensuring all channels are well maintained/monitored, that gaps are identified/filled, and that content is shared effectively across all channels (currently Twitter and LinkedIn)
- Optimise content using paid advertising platforms (particularly for Twitter or LinkedIn)
- Measure and report performance of digital content and social media channels using analytics tools.

ESSENTIAL:

- A creative specialist with a proven background of developing different forms of multi-media content for use across a range of digital channels and for a range of audiences, for example infographics, data visualisation, graphic and videos
- Creativity and innovation to take digital comms projects from conception to completion
- Experience of building effective relationships with colleagues and external stakeholders or contractors (to develop/deliver digital assets)
- Knowledge of how social media and digital channels are developing and where online trends are heading next
- Excellent written and verbal communication skills able to adapt to different audiences and to produce optimised content for digital channels
- Ability to comprehend and uphold brand (graphic and