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Individual Giving Officer

2 weeks ago

St Columb, United Kingdom RSPCA Cornwall Branch Full time

**RSPCA Cornwall Branch** is committed to the welfare of companion animals; to rescue, rehabilitate and re-home pets who are unwanted and far too often neglected or mistreated and to promote responsible pet ownership through education.

All staff are committed to deliver first class customer care to all visitors and supporters in order for the branch to successfully continue to re-home animals and to have the long term support of the communities we operate within. Although under the umbrella of the National RSPCA, Cornwall Branch is a separately registered charity and is self-funded meaning we raise all of our own funds to helping local animals. The branch cares for all domestic species as well as wildlife and rehomes over 400 animals per year.

1. **Purpose of the job**

This key role in our Fundraising Team is responsible for driving the recruitment of our individual supporters and maximising income from our individual giving income streams currently including regular giving, direct marketing cash and online appeals, in memory and celebration giving, raffles, lotteries and legacy giving. The post holder recommends and agrees annual budgets and business plans for individual giving income, contributing to the fundraising strategy through delivering insight and evaluation and maintaining awareness of sector trends. Reporting to the Media, Marketing and Fundraising Manager, the Individual Giving officer ensures that supporter journeys are optimized to ensure retention, engagement and cross marketing are maximized.

2. **Principle tasks**
- Support the Media, Marketing and Fundraising Manager, to create and implement a legacy strategy with the aim of increasing legacy donations to the Cornwall Branch
- Support the implementation of our current fundraising strategy.
- Alongside the Media, Marketing and Fundraising Manager, manage an annual public fundraising calendar and support oversight of campaigns from concept to implementation and post appeal analysis.
- Project manage appeals and supporter recruitment campaigns including planning, implementing, monitoring and evaluating campaigns and managing suppliers and agencies to ensure optimum ROI is achieved.
- Monitor sector trends in IG to ensure sustainability and continuous improvement.
- Assist with preparation of annual budgets and forecasts and report regularly against targets.
- Research and present new fundraising ideas and products assessing feasibility and income generation potential against likely expenditure
- Develop materials for regular giving recruitment and supporter journey.
- Work with colleagues to develop materials for fundraising campaigns in line with the branch’s messaging and brand.
- Plan, implement and evaluate a series of direct marketing campaigns which could include but is not limited to online, direct mail and press to deliver new direct debit donors to the branch in line with set targets.
- Work with colleagues in other departments to maximise income generation opportunities across the organisation.
- Engage with current and new individual donors giving opportunities for visits to the animal centre to engage with our fundraising message.
- Evaluate and build on our current lottery scheme to engage warm supporters and attract new audiences in line with set targets.
- Plan and develop an effective legacy marketing campaign including channels such as warm supporters, adopters and local solicitors in line with agreed annual targets.
- Maintain up to date knowledge of Fundraising’s Codes of Practice and ensure that all activities comply fully with the relevant GDPR and Data Protection obligations and any other legislation.

3. **Knowledge, skill and experience**

**Experience - essential**
- Demonstrable experience of planning, implementing and evaluating direct marketing and digital fundraising or sales campaigns.
- Excellent IT skills
- A passion for animal welfare
- Experience of advocating charitable causes to funders
- Excellent written and verbal skills
- Excellent research and analytical skills
- Ability to prioritise a busy workload while ensuring targets are met
- Ability to work creatively with others on the development of new project concepts in response to funding opportunities
- Ability to understand and convey complex information and communicate this clearly and concisely to potential donors
- A commitment to RSPCA Cornwall branch values and a working style that reflects these

**Experience - Desirable**
- Experience of Google Docs, CRM databases
- Proven record of substantial fundraising
- Working knowledge of Legacy fundraising.

**Additional information**
- Full driving license and access to a vehicle is preferable
- Ability to work varied hours, including evening and weekend commitments

**Please Note**: Employment is this post with RSPCA Cornwall Branch which is a separately registered independent Charity to the National RSPCA.

**Job Types**: Part-time, Permanent

**Salary**: £25,000.00 per year

**Benefits**:

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