Head of Digital

**Job Title**:Head of Digital & E-Commerce

**Department**:Marketing

**Reports to**:Marketing Director

**Location**:Croydon/ Hybrid - 3 days a week in the office

**Salary**:Competitive depending on experience

Are you a trailblazer in the digital realm with a deep passion for skincare and beauty? Do you thrive in environments where you can disrupt the status quo and drive significant online sales growth? If you're ready to spearhead our digital marketing and ecommerce expansion, Tropic might just be your next big move.

**About the Role
As Tropic’s Head of Digital & E-Commerce, you will report directly to the Marketing Director and work intimately with our senior leadership team. Your primary mission is to aggressively expand our online sales and DTC awareness. You’ll devise and execute a comprehensive digital marketing strategy that's not just about maintaining our presence, but multiplying it.

**Key Responsibilities
- **Sales-Driven Strategy Development**:Craft and implement robust digital marketing and e-commerce strategies focused primarily on driving aggressive sales growth.
- **Digital Marketing**:Lead and oversee all aspects of digital marketing including SEO, PPC, CRM, and paid social medi a.
- **E-Commerce Leadership**:Oversee our e-commerce initiatives, ensuring that every digital touchpoint is optimi s ed for sales performance and creating an industry-leading CX.
- **Innovative Campaigns**:Develop and launch disruptive digital marketing campaigns that not only engage and delight, but convert.
- **Analytics and Growth Hacking**:Utili s e advanced analytics to drive decisions, and spearhead growth hacking initiatives to rapidly scale our online presence and sales.
- **Nurture the Team**:Manage our team of d igital and e-com whizzes to inspire, develop and drive forward your vision, supporting them with both their professional and personal d evelopment.
- **Budget **management**:O ptimise and track of all expenditures linked to digital, maximis ing ROI at every opportunity.

**What We're Looking For
- **Proven Experience**:At least 5 years in digital marketing leadership, with a demonstrated track record of significantly scaling online sales.
- **Disruptive Mindset**:A history of developing innovative and disruptive strategies in digital marketing and e-commerce. Experience in skincare/beauty is highly desirable.
- **Sales-Centric Skills**:Native in using digital tools like Google Analytics and AdWords to boost e-commerce sales directly. PowerBI experience a plus.
- **Leadership Excellence**:Ability to lead and inspire a team of digital marketing professionals, fostering an environment of growth and high performance.
- **All areas**:It’s critical that this role is filled by someone who has worked in/ managed all areas of Digital - P aid, SEO, Ecommerce and CRM.

**What We Offer
- **Employment Type**: This role is offered full-time Monday to Friday, 9am to 5pm.
- **Where we're located**:Tropic HQ is located a short walk from Beddington Lane Tram stop, which is connected to East Croydon and Wimbledon.
- **Hybrid Working**:We offer flexible working with at least 3 days a week in the office.
- **Benefits**:On-site parking, generous annual leave, 24/7 well-being support, discounted gym membership, pension scheme, enhanced maternity/paternity leave (available after a qualifying period), exclusive skincare collection, 50% discount for family and friends, annual product allowance, free breakfast bar, access to retailer discounts, social events, well-being treats, and a cycle to work scheme.

**About Tropic
Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day and the incredible response made her realise she had started something quite special.

We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK’s fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral®, and our infinite purpose is to create a healthier, greener, more empowered world.

And that’s where you come in.

We’re looking for creative and ambitious people who share our vision and get excited about beauty that’s both innovative and sustainable. If you’re passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.