Marketing Operations Manager
2 days ago
Central Employment are pleased to be working with a successful EdTech client in the North East. Due to growth and expansion, they are currently looking for a Marketing Ops Manager to join their company in Newcastle.
**Purpose of the Marketing Ops Manager**:
The purpose of the Marketing Ops Manager is to ensure the Sales and Marketing team operates efficiently by leveraging HubSpot CRM platforms that they have across all brands. You will work closely with the Sales Marketing team to review, recommend, and implementbest practice processes and procedures within our CRM and marketing automation platforms.
**Key Responsibilities**:
- Manage and mentor a team of Operations Specialists.
- Manage the launch of new partner’s CRM portals/ business units and help the team use our systems effectively, to streamline data flow and enabling marketing and sales with lead intelligence so they can use it to have more effective conversations with prospects.
- Develop, execute, and test sales and marketing campaign automation to improve lead generation, contact engagement, and down funnel progression.
- Evaluate requests from stakeholders and translate the needs into new automations, workflows, or configurations in HubSpot.
- Ensure the Sales and Marketing team understand data selection options and changes that may impact campaigns and data protection compliance.
- Oversee data integrity within the HubSpot CRM through data import management, data clean up, deduping, and the development of automation workflows.
- Create and manage user profiles, dashboards, process automation, and other configurable parts of the interface for end-users.
- Ensure tracking parameters are captured and attributed correctly in HubSpot, and work with marketing to fulfil needs relating to landing pages, lead capture and campaigns set up.
- Manage the optimisation of our HubSpot instances, including platform integrations, workflow development and management, templates, and troubleshooting.
- Draft and update system documentation, policies, and procedures in our shared location in SharePoint.
- Assist cross-functional teams and internal resources to define process requirements and change requests related to the sales, marketing, and operations processes.
- Act as a thought partner for Sales and Marketing leadership, with a focus on analytics and process infrastructure to support the growth and scale of the organisation.
- Proactive with identification, communication, and resolution of issues that may impact a project or initiative; seeks innovative ways to remove/overcome obstacles.
- Participate in the unit’s planning activities to contribute to the overall Marketing strategy.
**Essential Experience**:
- 3+ years of professional experience in sales or marketing operations.
- Deep understanding of HubSpot configuration and technical/functional capabilities, including API integrations (Sales, Marketing, and CMS Hubs).
- Understanding of funnel strategy and marketing to different buyer/ lead stages and audience.
- Ability to understand complex requirements and transfer strategy into operational execution.
- Ability to advise and implement best practices with a knack for problem solving.
- Be a natural at spotting inefficiencies and be able to identify a solution.
- Comfortable with speaking up with ideas or insights.
- Outstanding attention to detail with good organisational skills.
- Excellent written and verbal communication.
- Keen judgement to know when, who, and how to ask for help.
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