Marketing Manager

2 weeks ago

Newcastle Upon Tyne, United Kingdom Nigel Wright Full time

**Company**
Our client, an established, high growth, global manufacturing organisation is currently looking to recruit a stand alone marketing manager to support 2 key product divisions.
**Role**
The role will be responsible for lead generation and increasing brand awareness externally and internally to the European sales teams.
Broad remit covering:

- Internal - quarterly newsletters, webinars, content development for share point to ensure sales teams have all the product information they need.
- Development and implementation of marketing plans fro 2 key product areas.
- Content development including product videos, social media posts, case studies, traditional PR / Adverts, brochure development
- Trade show management and lead follow up
- Development and implementation of an effective social media strategy
- Data sheet development and maintenance
- Demo control
- Measurement and analysis of marketing activity ROI, able to provide clear recommendations.
- Analysis of competitors, identification of potential revenue areas.
- Campaign development and management.
- Role will be based from the Newcastle office, there may be some flexibility for a small amount of hybrid working.
**Experience**
Previous experience within a broad B2B marketing role
- Confidence and experience to work in a newly created, stand-alone role with some interaction with European marketing team.
- This individual needs to drive and deliver the marketing plan.
- Confident communicator able to present to large European sales team
- Experienced in development of technical content.
- Previous trade show experience would be preferred
- Ideally some experience in working in channel / distributor model

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