E-commerce Manager

1 week ago


North West England, United Kingdom Nigel Wright Full time

**The Company**
This is an exciting opportunity for an experienced Ecommerce Manager to join this brilliant beauty business in a newly formed role, at a very exciting time for the business. You will have a passion for building e-commerce businesses and for optimising the experiencefor consumers across all digital channels; with real expertise and focus on driving sales onD2C and Amazon.
Working across core brands, plus two new brands due to launch in the new year, you will have P&L responsibility for ecommerce and 3rdparty e-tailers, driving growth, engagement, and optimisation online-all while ensuring a best-in-class customer experienceand staying true to brand values. You will lead the D2C projects for the new brand launches and alongside the support of the brand and marketing team, you will ensure that all activity is aligned with the global marketing strategy, positioning and messagingfor the brands.
**The Role**:

- Act as the strategic and operational lead for all e-commerce customers, including retail customers and own websites as directed-agree short term plans to drive sales as well as develop and secure buy in for medium term growth plans
- Proactively identify and maximise short term tactical opportunities whilst building longer term strategic plans
- Secure and drive increases in distribution across existing and new branded ranges at agreed pricing
- Implement promotional and visibility driving initiatives to ensure that strong ROS is achieved online
- Alongside the Head of UK Sales, develop, lead, and own the UK key account promotional plan
- Alongside the Head of UK Sales, establish positive relationship with all key customers-ensure that all have appropriate frequency of contact
- Follow up on all new opportunities identified in each customer meeting so that sales can be maximised
- Quickly address any issues by customers to ensure a positive impression
- Follow up on new business leads promptly and effectively
- Managing and working side by side with our UK Amazon partner agency to increase our UK sales and profitability
- Alongside the Brand and Marketing team, ensuring that all websites are continually updated to optimise engagement, communicate brand and product updates and to increase sales conversion
- Alongside the Brand and Marketing Team, management and optimisation of SEO, PPC, and affiliate marketing where relevant
- Reporting and analysis of website metrics
- Work closely with the social media manager to ensure take advantage of new social ecommerce routes to market for brands
- Staying up to date on new features, best practises and trends across ecommerce, digital and social platforms
- Monthly reporting to keep directors and key stakeholders informed of performance
- Alongside commercial team, provide monthly rolling sales forecasts and online merchandising report
- Alongside Marketing Managers, manage and maintain the budget
- Lead the customer service element of ecommerce plan, working closing with logistics and operations
**The Person**
**Key Competencies**:

- Leadership
- Strong commercial awareness
- Ability to think strategically using an analytical marketing approach
- Entrepreneurial and innovative
- Capable of thriving in fast paced environments and using initiative
- A multi-tasker
- Strong team player
- Excellent understanding and passion for the beauty category and marketing trends
**Qualifications & Experience Requirements**:

- Experience of growing and optimising brands on Amazon
- Proven track record across multiple market places and e-tailer platforms, preferably within beauty or fashion
- Proven track record of driving revenue and profitability
- Understanding on how to effectively manage digital to maintain websites and DTC platforms
- Google Analytics
- Experience of working on Shopify websites
- Excellent understanding of all social media platforms
**Additional Info**
This role would suit an individual comfortable in a high growth and innovation environment, ideally with health and beauty sector knowledge.Best practise/corporate backgroundwould be interesting but is non essential.Gifting would also be a relevant categorybackground.The role is North West based but offers flexibility with 2/3 days from home if desired.D2C experience is favoured over Amazon.


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