Digital Performance Planner

Company Description

Based across two London offices, Performics is the performance marketing arm of Publicis Media, a Publicis Groupe collection of agency brands and capabilities focused on delivering “connection solutions” at scale. As part of Publicis Media, Performics clients and partners benefit from the combined investment and innovation that comes from being part of the third largest communications company in the world. Globally connected with over 8,000 employees in 130 offices across 70 countries, we are able to provide opportunities across any career ambition.

**The PG One Team**

Publicis Groupe has taken a bold step back to the future to create a single interdependent End-2- End client focused business team at Chancery Lane for Procter & Gamble. We are calling the single client platform PG One. The high performing operation brings the entire P&G resource within the Groupe into one place - this includes creative (Saatchi, Leo Burnett, Publicis WW), data (Digitas) media, search, SEO and Social. It is an exciting, new, future facing model that we call ‘interdependence’, comprising first class talent for a first class client.

Job Description

A digital performance planner responsible for creating multi-channel digital investment plans based on a bottom-up planning approach, and making fluid adjustments to these throughout campaigns based on channel performance. Fundamentally, the performance planner is responsible for ensuring that the assigned performance marketing budget works as hard as possible to deliver against aligned KPI’s.

This role will act as the primary point of contact with the client for all correspondence related to performance media for their respective brand remit. The performance planner will be integral in driving P&G’s evolution in performance marketing, and will therefore benefit from an understanding of the role of performance marketing within the broader context of FMCG and offline media planning.

On the agency-side, the performance planner will be responsible for coordinating campaigns with channel specialists (buyers) spanning a variety of digital touchpoints including: social, programmatic, search, Amazon Advertising, retail media & YouTube. Hands-on experience managing one or more of these touchpoints will be beneficial to this role. Additionally, this role will involve working very closely with planning teams who oversee offline and awareness focused media, in doing so providing streamlined client servicing at all times.

Key to success in this role will be delivering on a central measurement framework, with consistent cross media KPI, and looking at how to drive innovation through new data sources & technologies. The performance planner will have access to a cross-channel performance dashboard in order to derive insights, strategic implications & testing hypotheses from the available data, to be aligned with the client and then rolled out across digital touchpoints.

**Core Role responsibilities**:

- Upon briefing, work with channel specialists to design digital media performance plans to deliver on P&G’s performance KPI’s
- Manage campaign activations with channel specialists to ensure KPI’s are met or surpassed
- Analyse performance data, make fast changes to plans & provide strategic recommendations to the client to drive results further
- Constantly seek to innovate, whether it be via new strategies, technologies or ways of working

Qualifications
**Who are we looking for?**
- Solid experience in biddable media planning and/or activation, and within programmatic media
- Passionate about and engaged with the fast changing world of performance marketing
- Experience in project managing complex activations spanning several stakeholders both internal and external to the company
- Exemplary track record in managing budgets and booking finance - Detail orientated with first-class analytical skills
- Aptitude to build and maintain strong working relationships whilst positively influencing those around you
- Highly literate with a good understanding of how language is used to communicate to different audiences
- Strong attention to detail and organization skills
- Commitment to deliver first class work every time, and never leave a quality issue unchecked
- Diligence and attention to detail in optimisation and reporting
- Highly commercial - selling value, negotiation, client relationship management skills, how to be a trusted business advisor

Additional Information

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you