Head of Sales, Events

Job Advert

**Head of Sales - Events & Hires**

**Reports to**:Managing Director, Glasshouse Enterprises
**Location**:Gateshead
**Salary**:£42,520 - SCP 42

**About The Glasshouse International Centre for Music**

We’re a place where you can hear rock legends or pop icons on the same night as folk trios or opera singers. Where new musicians are nurtured and showcased on the same stages as platinum
- selling performers. And where youth choirs and tambourine
- shaking toddlers practice in the same spaces as our acclaimed orchestra Royal Northern Sinfonia.

Whether you’re front of house, waiting in the wings or keeping things running behind the scenes you will be part of a team that means 2 million people enjoy top - notch gigs, concerts and classes in our own venue at Gateshead Quays, out in communities across the North East and through live
- streamed performances and digital lessons.

**About you**

Are you self-motivated, happy working in a team environment and flexible enough to adapt to a changing environment? If this sounds like you, read on to find out how you can hit the ground running.

**About the role**

The Head of Sales - Events and Hires will lead the sales function of the team to maximise commercial income opportunities for The Glasshouse across corporate, private, third sector and association sector conferences and events.

You’ll work hand-in-hand with the Head of Operations - Events & Hires and the Glasshouse Enterprises Managing Director to keep things running smoothly across the board - and make sure the way we plan, pitch and deliver events is as strong and seamless as it can be.

**It would be great if you had experience in**:

- Extensive experience in events sales, to include a management/senior capacity
- Proven operational delivery experience
- Proven track record in achieving/exceeding sales targets
- Strong sales and marketing background with evidence of running marketing initiatives
- Budget management experience

**Skills and knowledge of**:

- Highly developed commercial acumen and approach
- Extensive knowledge of the MICE industry, key stakeholders, and trends
- Ability to work under own initiative
- Strong leadership skills, leading by example
- Pragmatic and flexible approach to work - willing to adapt to circumstances for a wider goal
- Excellent customer service skills
- Excellent account management skills
- Excellent written and oral communication skills
- Demonstrable ability to write clear, well-structured and relevant reports and client proposals
- Able to demonstrate the highest level of organisation
- Ability to multitask and prioritise a varied workload
- A creative approach to event production
- A strong understanding of operational event requirements

**It also helps if you have**:

- Ability to work flexibly, to meet the needs of the business
- Ability to travel when required
- Enhanced understanding of contractual and invoicing processes
- Access to own vehicle
- Coaching/Mentoring experience
- Evidence of commitment to personal development
- Sales or marketing qualification

**You’ll be responsible for**:

- Lead on and deliver the sales and marketing activity in the Events & Hires team
- Deliver the sales and marketing strategy working closely with GE Managing Director
- Respond to all event enquiries in an appropriate and timely manner, with support from the Head of Operations
- Work with the Head of Operations to assist with operational event delivery where required
- Maintain an acute commercial awareness of Glasshouse Enterprises business model
- Maintain a highly-developed knowledge of the MICE industry including up to date trends
- Responsible for overall CRM management
- Drive the team to achieve set sales targets
- Produce high quality and regular quantitative reports including, but not limited to;
- Sales forecasts
- Quarterly sales data
- Ensure that all invoicing and contracting is completed in accordance with set guidelines and timeframes
- Work with all colleagues to deliver secondary spend on event hires. Lead on this strategy for the events & hires team
- Actively identify sales opportunities, and compile high-quality bespoke proposals and quotes
- Be the lead contact for external partners and stakeholders including but not limited to NewcastleGateshead Convention Bureau and Visit Britain
- Represent The Glasshouse at external events, trade shows, networking and meetings (regionally, nationally and internationally as required)
- Represent the events & hires function at internal events and meetings, including Senior Management Team meetings
- Manage team protocols and processes to ensure the best Glasshouse experience for clients and delegates
- Consistently work within all of Glasshouse’s operational deadlines and protocols
- Budget holder for Event & Hires spend and marketing activity
- Hold regular cross-departmental meetings with relevant colleagues to ensure efficient operational event activity within The Glasshouse
- Establishing and mainta