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Freelance Social Insights Data Analyst Temp-to-perm
2 weeks ago
**Freelance Social Insights Data Analyst, Hybrid in London, £350 - £400 per day [Inside IR35], 3-month contract**
Major Players are working with an integrated advertising agency, connecting media, creative, data, and technology to deliver modern marketing, who, over the past 5 years have developed a range of partnerships with global brands in the data and analyticsspace.
As a**Social Insights Data Analyst** you will:
- Conduct post-campaign analysis to understand the effectiveness of marketing campaigns, providing recommendations for improvement, optimisation, and deployment of new tactics & strategies
- Be extensively experienced across social listening tools, including Brandwatch, TalkWalker, Netbase, Pulsar, and Meltwater, using these to generate meaningful insight across many social platforms
- Monitor overall performance trends, driving insights around customer behaviour and key performance drivers
- Profile members & developing customer segmentation - driving insights around customer behaviour to foster a strong understanding of purchase drivers and personas.
The **Social Insights Data Analyst** will need:
- Proven ability to manage multiple projects at the same time and deliver against deadlines
- Excellent understanding of quantitative research, data planning, manipulating large data sets and data visualisation
- Strong interpersonal skills - you will liaise with clients and internal teams which rely on your expertise, explaining the finer points of effectiveness to non-experts in simple terms
- A talent for collating decks that communicate effectiveness in a simple and engaging way
**Location: Hybrid working in Holborn, London**
If you would like a confidential chat about this role or your next career move, then please get in contact with me: DD: + or connect via LinkedIn: Alex Phipps.
