Head of Marketing

**Job Title: Head of Marketing**

**Location**: Hybrid - 2 days/week onsite at Leamington Spa HQ

**Reports To**: CEO / Senior Leadership Team

**Direct Reports**: One Marketing Executive

**Additional Oversight**: External agencies, contractors, creative partners

**About TruTrade**

TruTrade is transforming the UK building materials market with a digitally driven platform that helps merchants and suppliers sell smarter, faster, and more profitably. We're building the next generation of tools that make tradespeople successful. We're serious about brand, storytelling, and growth.

**Role Overview**

We’re hiring a **hands-on, commercially aware Head of Marketing** to lead and deliver TruTrade’s multi-channel marketing strategy. You’ll manage the full campaign lifecycle — from planning and content creation to performance tracking and optimisation — while overseeing a growing internal team and a network of external specialists.

This role requires someone who can **execute with focus**, **lead with clarity**, and **contribute strategically** at a senior level. You’ll work closely with the leadership team, product, and sales to build awareness, generate leads, and drive adoption across our customer base — while representing the brand consistently across all channels.

It’s not just a management role: you’ll be actively creating, iterating, and improving our marketing engine.

**Key Responsibilities**

**Strategy, Leadership & Execution**
- Own and run day-to-day marketing operations across all digital channels
- **Line-manage and mentor the Marketing Executive** — guiding their growth in campaign delivery, content creation, and performance tracking
- Build a structured development plan for the exec, setting clear goals and offering regular feedback and support
- Delegate campaign ownership with increasing autonomy, while maintaining brand and performance standards
- Manage agency/contractor relationships: media buying, creative, branding, video, etc.
- Build quarterly marketing plans aligned to business and sales priorities
- Collaborate with product, sales and operations to keep messaging and assets aligned
- Drive measurable campaign outcomes: engagement, acquisition, and retention

**Digital Campaign Delivery**
- Plan, launch and optimise multi-channel campaigns across:

- **LinkedIn, TikTok, Facebook, Instagram (Meta)**:

- Google Ads and paid search
- Understand full funnel performance — from awareness to conversion
- Continuously test creative, copy, and audiences to improve ROI
- Occasionally drive **low-volume offline campaigns** (POS, co-branded collateral)

**Content Creation & Brand Consistency**
- Own the TruTrade brand voice and ensure consistency across all touchpoints
- Turn internal success stories into marketable case studies
- Brief external creators when needed — and guide execution to meet brand standards

**Partnership Management (Key Client: Builders Merchant)**
- Act as marketing lead for a **key strategic client relationship** (national builders merchant)
- Work directly with their **Marketing Director and Leadership Team** to:

- Develop joint co-branded campaigns
- Share insights and performance data
- Identify creative and commercial opportunities for mutual growth
- Provide strategic input on tone of voice, brand alignment, and customer messaging
- Serve as project owner for this partnership — managing activity and deliverables
- Negotiate scope and campaign terms collaboratively, ensuring win-win outcomes
- Influence senior stakeholders with clear communication, insight, and execution focus

**Performance, Insight & Collaboration**
- Define and track marketing KPIs: CTR, CAC, CVR, ROI
- Analyse funnel and campaign performance to inform decisions
- Share insights with the **product and dev teams** to optimise in-app conversions
- Provide clear monthly reporting to leadership on wins, gaps, and next steps
- Use insights to evolve messaging, test new formats, and find growth levers

**What You Bring**
- 6+ years of experience in marketing, with both **execution and leadership exposure**:

- Proven track record of running **multi-channel digital campaigns** with clear outcomes
- Strong understanding of **paid media**, targeting, creative testing, and audience building
- Experience managing external vendors and agencies
- Commercial acumen and confidence interacting at **executive level**:

- Ability to lead partner relationships with **joint branding and creative oversight**:

- Strong communicator — able to align teams, present insights, and drive clarity
- Bonus: experience in B2B, SaaS, or construction/materials sector

**Success in This Role Looks Like**:

- TruTrade’s brand is clear, consistent and differentiated across platforms
- Campaigns are delivering awareness, engagement and qualified leads
- The partnership with the builders merchant is growing, productive, and strategic
- Internal team and contractors are well managed and productive
- Marketing function is proactive, insi