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Digital Marketing Specialist SEO
2 weeks ago
TALENT. PASSION. SPARK Contracted hours: 37.5 hours per week. The Perfume Shop is the largest single category fragrance retailer in the UK. We’ve been on the Best Companies to Work For list, been awarded #7 in Top-Rated Retail Workplaces, and won the 2019 Online Retailer of the Year Award. Our passion for people is what drives and enables us to create a thriving, collaborative workplace for our colleagues, in our stores, head office and warehouse. We’re looking for you; talented people with passion and spark to help achieve our vision of being the first choice for fragrance purchases on the high street and online. People are at the heart of everything we do. This is not a job, it’s a career. THE ROLE The purpose of this role is to support the Digital Marketing Manager in delivering key commercial objectives taking responsibility for driving growth in organic search and owning initiatives that drive this. RESPONSIBILITIES - Owning the SEO roadmap, working with the web development teams to plan, investigate, prioritise, and implement any technical SEO changes - Working with the Digital Marketing Manager to set, manage and report on key metrics and KPIs to measure performance - Completing regular SEO audits of The Perfume Shop’s website and blog - Performing ongoing keyword research including discovery and expansion of keyword opportunities - Developing and implementing link building strategy, working with PR to maximise opportunities - Completing regular competitor research and feeding learnings into the strategy - Working with the PPC specialist to understand how both channels work together and identify opportunities - Leading, supporting and developing SEO knowledge and best practice principles across the wider eCommerce Team - Working with the Content Marketing Executive to produce SEO copy and other content to support the strategy - Optimising our local search presence - Defining and executing test and learn methods for continuous optimisation - Keeping up-to date with algorithm updates and industry news that would impact organic search CULTURE & REWARD "People Power" as we call it, is our never-ending drive to support, grow and develop our talented teams. We reward our people for their continuous commitment in several ways: - Pension scheme; - 25 days holiday plus bank holidays; - 20% off our products in store & online plus additional discounts with our partners including Superdrug and Three Mobile; - Health benefits including flu jabs, eye care vouchers and life assurance; - #GrowOurOwn - exclusive access to our e-Learning platform (including professional qualifications and memberships); - Give As You Earn to support the causes important to you; - Round the clock support from our partnership with RetailTrust - unlimited access to our well-being portal where you can tailor the content to suit your needs; - Discretionary Bonus - We love to share our success with you INTERESTED IN A CAREER AT THE PERFUME SHOP? APPLY TODAY Agencies: We are not accepting speculative CV’s or profiles and kindly request that you refrain from contacting us. The Perfume Shop does not, under any circumstances, make hiring or employment decisions on the basis of any prohibited ground, including but not limited to race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity,sexual orientation, disability, age, military or veteran status, or any other basis protected by law or prohibited by Company policy. The Perfume Shop is committed to a healthy, safe and inviting work environment where harassment of any kind will not be tolerated.
