Head of Digital Marketing

2 weeks ago

High Wycombe, Buckinghamshire, United Kingdom Michael Page Full time £70,000 per year

Our client is looking for a hands-on, strategic Head of Digital Marketing to drive growth and performance across multiple DTC brands. You'll lead digital strategy, creative and execution spanning CRM, eCommerce and multi-channel marketing while inspiring a talented team to deliver results and scalable growth.

Client Details

A fast-growing UK scale-up transforming comfort-driven living through innovative, design-led products across multiple retail brands.

Description

This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment, is comfortable operating at both strategic and tactical levels, and has a proven track record of growing brands from early-stage through to scale-up.

  • Own and lead full-funnel digital marketing across SEO, PPC, Display, Affiliates, Influencers, CRM, Email, WhatsApp, Social, Paid Social, App, Direct Mail, and Analytics.
  • Oversee tag management systems, ensuring data integrity and actionable insights across platforms.
  • Develop and deliver impactful campaigns across both digital and traditional channels, including Meta, Google, and ATL.
  • Drive customer acquisition, engagement, and retention through innovative multi-channel strategies.
  • Manage daily trading activity across Shopify and WooCommerce platforms.
  • Oversee CMS, CRO, merchandising, promotions, content, and customer journey optimisation.
  • Partner with creative and brand teams to deliver a cohesive digital customer experience.
  • Lead the development and continuous improvement of the DTC websites.
  • Ensure digital infrastructure supports scalability, automation, and personalisation.
  • Lead, mentor, and inspire a high-performing cross-functional digital team of 2 direct reports.
  • Balance short-term commercial performance with long-term strategic growth.
  • Foster a collaborative, agile, and data-driven culture focused on excellence in performance, brand, and customer experience.
  • Manage external agencies and partners to maximise ROI and brand impact.

Profile

About You:

  • Strong creative acumen with an eye for detail.
  • Proven track record driving digital and eCommerce growth, conversion, and customer acquisition.
  • Skilled in CRM platforms to scale performance and customer experience.
  • Strong collaborator with experience managing stakeholders, agencies, and partners.
  • Data-driven mindset with sharp commercial focus to optimise ROI and performance.
  • Customer-obsessed innovator who enhances engagement and retention through digital.
  • Inspiring leader who builds, mentors, and motivates high-performing digital teams.

Job Offer

  • Salary of £70,000 per annum.
  • 25 days annual leave.
  • Pension contribution.
  • Opportunities to innovate and shape the company's digital presence.
  • A permanent role within a respected company.
  • A collaborative, supportive and forward-thinking work environment.

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