Senior Marketing Manger

Are you ready to drive 300% sales growth in the next 3 years using a digital first, hands on, try anything and everything whilst being accountable?  Do you want a role where you are valued for talking metrics alongside creativity?  Would you love to shape the nature of the entire business – products, distribution, operations, commercials?  This is a high energy, committed, performance focused management team you will be joining.  It should be an amazing journey

Hands On, Digital Centric, Performance Oriented, Amazingly Creative, Outstanding Communication Skills and Competitive.

Tops Pizza - the UK's leading and fastest-growing Quick Service Restaurant (QSR) brands, with over 85 stores and ambitious plans to triple our estate over the next 3 years. Someone enjoys a Tops Pizza every 6 minutes, that's not enough – the target is 2

We're on a mission to become a household name — and marketing is at the heart of that journey.

To help us get there, we're looking for a high-performing, all-rounder marketing leader who's worked in (or alongside) the big QSR players, knows how to build national campaigns and scale local store marketing, and is ready to roll up their sleeves and drive exponential growth. 

You will own the full marketing function — from brand strategy to local activation, digital to in-store experience — and work directly with the CEO to transform how we market to customers, franchisees, and the wider UK market. This is a unique opportunity to shape and lead marketing in a high-growth brand with massive potential.

This is not a desk job — it's a build-and-lead role. We're looking for someone strategic, hands-on, fast-moving, and QSR-experienced.

1. Brand & Growth Strategy
- Develop and lead the national marketing strategy to support brand growth, customer acquisition, and store expansion.
- Evolve the Tops Pizza brand identity into a household name — across digital, print, in-store, packaging, and more.
- Create and execute national campaigns that resonate across diverse UK audiences.

2. Digital & Performance Marketing
- Oversee and optimise all paid media (Google Ads, Meta, TikTok, etc.) to drive online orders and app engagement.
- Manage website, SEO/SEM, digital loyalty schemes, CRM, and e-commerce performance.
- Own KPIs across digital funnels — acquisition, retention, lifetime value, and ROI.

3. Local Store Marketing (LSM)
- Develop scalable, plug-and-play marketing toolkits for franchisees to execute effective local campaigns.
- Coach and support franchisees in growing local awareness, footfall, and orders.
- Ensure brand consistency and impact across all 85+ stores (and growing).

4. Social & Content
- Lead social media strategy and execution across national and local channels.
- Create engaging, brand-aligned content and seasonal campaigns that drive customer love.
- Build a narrative and tone of voice that makes Tops Pizza culturally relevant.

5. Franchise & Field Marketing
- Act as the key marketing partner to franchisees — a trusted leader who can balance local needs with brand vision.
- Visit stores, build relationships, and bring franchisees along the marketing journey.

6. Leadership & Team Building
- Initially, this is a solo leader role — but the right candidate will quickly build and lead a growing marketing team.
- Work cross-functionally with Operations, Product, and Tech to align on customer experience and messaging.
- Report directly to CEO; work closely

Requirements

- 5+ years of QSR, franchise, or retail marketing experience — must have worked in or with major national food/retail brands.
- Strong understanding of performance marketing, digital funnels, and local store growth.
- Proven ability to manage and grow a multi-site brand with consistency and creativity.
- Hands-on, data-driven marketer who can go from strategy to execution — no ivory tower thinkers here.
- Exceptional communicator and leader — confident presenting to leadership and working with franchisees.
- Hungry, humble, and laser-focused on results.

Benefits

- A seat at the table — work directly with the CEO to shape the future of the brand.
- Ownership of the entire marketing function in a fast-scaling business.
- Clear progression into Chief Marketing Officer as the brand grows.
- Competitive salary + performance bonus + growth opportunities.
- The chance to make your mark in UK QSR history.