International Digital Marketing Manager

Innovative technology solutions to transform the way the world learns
- Owning International Digital Marketing for 1,200 employee business
- Manage team of 4 people across LatAm, EMEA and APAC regions
- Remote/Hybrid working options available
- SEM, Display, Retargeting, Paid Social, Marketing Automation, SEO, Website
- Huge career opportunity

**The role of International Digital Marketing Manager**:
Reporting to the Director of Digital Marketing (Canada) and working closely with the Creative, Content, and International Marketing Teams, the Digital Marketing Manager will be responsible for leading a team of regional Digital Marketing Executives, growingthe digital media acquisition through SEM, display, paid social, and supporting ABM initiatives.

The core objective is to drive growth through new business acquisition within the core regions - LatAm, EMEA and APAC. This involves working closely with the sales teams to drive qualified leads in to pipeline.

**Day to day responsibilities include**:

- Work closely with the international Marketing team members and regional business partners to gain a full understanding of the paid digital campaign requirements
- Lead the direction of the digital marketing strategy in partnership with the international marketing teams, to drive acquisition and revenue
- Conduct frequent analysis on campaign/program performance to optimise efforts for the most efficient marketing mix, better understand our customers and our competitive positioning and to achieve KPI's
- Oversee the digital marketing integrated campaign strategy across an array of marketing channels to achieve awareness, engagement, and acquisition targets
- Build relationships with key marketing partners and leverage key insights to maximise performance
- Manage a team of regional Digital Marketing Executives working remotely across a number of different time zones
- Manage external digital media agency relationships
- Optimise digital campaigns and messaging through frequent testing and data analysis
- Analyse digital campaign metrics and present optimisation recommendations
- Work cross-functionally with other stakeholder teams to create acquisition campaigns, as well as identify shared efforts across teams.
- Be the team expert on industry developments in global digital marketing and best practices - including variations in platform usage and translation requirements.
- Build and manage campaign and team budgets

**What you'll bring to the role**:

- Experience in a Digital Marketing role with increasing responsibilities and a proven track record in developing conversion based integrated marketing strategies across the digital customer journey
- Expert knowledge in digital marketing industry trends, competition and customer buying habits through various channels such as Google, GDN, LinkedIn, and other B2B-focused display networks.
- Exceptional analytical skills; strong focus on acquisition, ROAS, and ROI
- Experience with data and customer segmentation as the basis for discovering actionable insights.
- Digital media agency experience considered a very strong asset
- Experience with Wordpress, Marketo, Google Analytics, Demandbase, or N.Rich, as well as VWO or similar testing tools would be a strong asset
- Experience leading a digital marketing team to successfully execute campaign excellence
- Ability to influence key stakeholders, as well as initiate and drive change
- Highly energetic team player with the ability to work collaboratively within the Marketing team and cross-functionally with other key stakeholder groups
- Ability to adapt to a demanding, rapidly changing work environment, set priorities and the flexibility to manage work across time zones

**The company**:
A global learning innovation company that helps institutions and organisations reshape the future of education and work. In just over 20 years, the team has grown to more than 1,100 employees around the world. They are leading the way in personalised learning,with the belief everyone deserves access to high-quality education, regardless of their age, ability, or location. The suite of powerful technologies work at every stage of learning, from the earliest days of school through to post education learning at everystage of work.

This is a great opportunity to join a hugely impressive company and help them scale across International regions.

**The package for the International Digital Marketing Manager role**:

- £65,000 - £70,000
- Bonus structure aligned to commercial goals
- Benefits

**Location**: The position of International Digital Marketing Manager is based in **Central London**with remote/flexible working options.

BMS Marketing Specialists have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.