Ecommerce Marketing Executive

3 days ago

Liverpool, United Kingdom Global Fashion Brands Full time

Rare London is a party-wear brand with a global retail footprint and a fast growing online presence. We are looking for a high energy and talented Ecommerce Marketing Executive to work alongside our Managing Director and Marketing Director to plan and execute a marketing strategy that will take our brand to the next level

This is an exciting role for someone who has a passion for fashion, eCommerce and marketing. You will have full tactical ownership of our eCommerce platforms and responsibility for delivering all marketing activity and campaigns.

This is a huge opportunity to develop your skills and make this role your own

**Role responsibilities**:

- **eCommerce Management** - Manage and update product information, pricing, promotional offers, imagery and content on our websites and 3rd party stores (Shopify, eBay, etc)
- **Analytics and Insight** - Manage our data insight programme, using analysis tool such as GA, HotJar, Shopify, etc to uncover opportunities to improve the customer experience and the overall performance of our online stores.
- **Conversion Optimisation**:

- Use data insights to plan and execute A/B and M/V testing of our websites to improve key performance metrics such as bounce rate, add to basket, basket-to-checkout and final checkout.
- **Social Media** - Create and implement a content-led but engagement-focused social media strategy across all platforms (Instagram, Facebook, TikTok) to increase brand awareness and followers, and to maximise website conversions.
- **Influencer Management** - Source new influencers and manage existing relationships to drive traffic to our websites and maximise conversions.
- **PR** - Seek new earned media opportunities for good news stories, client photoshoots and product placements to build brand awareness (via stylists, magazines, publications, etc).
- **Brand Development** - Work with our leadership team, designers and external partners to ensure our product range and all content created (products, photo shoots, etc) is brand-centric and has the Rare London customer at its heart.
- **Affiliates** - Build out our current affiliate programme to attract new publishers and look for new affiliate programmes to drive additional, target traffic to our websites.
- **Paid Media** - Support our paid media agency with the creation and management of Facebook/Instagram ads, Google Ads Google Shopping and Pinterest Ads
- **SEO** - Continue to improve the organic performance of our websites through optimising content and by exploring link building opportunities.

**Personal skills and attributes**:

- Marketing/PR/Media degree _(or equivalent experience)_
- 3 years eCommerce experience
- Fashion obsessed and globally aware
- Passionate about learning and self-development
- High energy, pro-active and self-motivated

**Salary**: £28,000.00-£30,000.00 per year

**Benefits**:

- Employee discount
- On-site parking

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

COVID-19 considerations:
Desk spaced out. Hand sanitiser available.

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 3 years (required)
- eCommerce: 3 years (required)
- Fashion: 3 years (required)

**Language**:

- English (required)

Work Location: One location

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