B2b Customer Marketing Truck Undergraduate

2 weeks ago

Birmingham, United Kingdom Goodyear Full time

**Goodyear. More Driven.**

**12 month fixed-term contract**

This opportunity is in our B2B Customer Marketing team providing a role with the full marketing mix. The Goodyear B2B Customer Marketing team has responsibility for truck and off-the-road tyres.

**THE ROLE**
- You will support the Marketing Manager with customer marketing programmes, including MyGoodyear our online promotional website with local and regional promotions.
- Liaise with our key marketing agencies to develop artwork and complete various marketing campaigns/events and promotions.
You will support the team with event management and lead generation follow-up, organising and executing various events, including regional product launches, local product launches, Motor Transport Awards, customer events, Proactive, TruckForce and OTR events.
- Working with leading PR agency Bottle, to drive news stories for increased commercial coverage, from product, new fleet customer wins, testimonials, Proactive and TruckForce. Maximising this coverage across our social media channels.
- Support and maintain the TruckForce website and SLA maintenance.
- Prepare and deliver monthly marketing messages to key internal stakeholders.
- Undertake daily administrative tasks to ensure functionality and coordination of the departments activities, including purchase order management and budget tracking, magazine subscription and merchandise management.
**WHAT WE ARE LOOKING FOR**
- On target for a 2:1 in marketing or a business-related degree.
- Experience in Microsoft including Excel and Powerpoint.
- Strong communication and interpersonal skills.
- Outstanding organisational skills.
- Strategic, analytical and able to work independently.
- Capable of using your own initiative.
- Interest in full marketing mix: sales promotions and lead generation, event management, digital marketing including social media.
- A full UK driving licence and confidence to use Company pool cars is essential.
- Experience in event management and social content development is desirable.
**BENEFITS INCLUDE**
- 25 days holiday per annum plus statutory holidays.
- Company discount/cashback scheme.
- Free tea and coffee facilities.
- Free onsite parking.

You should currently have the legal right to work in the UK.

LI-GDLD

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