SEO Specialist

2 days ago

Fareham, United Kingdom TÜV SÜD Customer Engagement & People GmbH Full time

**Tasks**
- SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions.
- SEO Strategy: Develop and execute holistic SEO strategies, including both OnPage and OffPage elements, aligned with business goals.
- Keyword Analysis: Design and implement keyword strategies tailored to target audiences and map them to content plans and briefings that reflect the customer journey.
- Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring existing content meets SEO best practices and delivers measurable value.
- Performance: Monitor SEO performance and key metrics (e.g., rankings, traffic, conversions), translate insights into actionable recommendations, and drive continuous optimization to boost organic visibility and business impact.
- Collaboration: Collaborate cross-functionally with content creators, digital marketers, web analysts, and developers to ensure SEO requirements are understood, implemented, and maintained across digital platforms.
- Innovation: Stay up to date with SEO trends and algorithm updates, proactively translating changes into TÜV SÜD s digital content strategy.

**Qualifications**
- University degree in Marketing, Media, Communications, or a comparable field
- Minimum of 3 years of hands-on experience as an SEO Manager or in a similar role
- Proven experience in crafting and optimizing content strategies across the customer journey, with a strong focus on content quality and performance
- Solid knowledge of OnPage SEO and a good technical understanding of common web technologies (e.g., HTML, CSS, JavaScript)
- Proficient in SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms
- Strong analytical mindset with the ability to translate data into actionable insights for content and site optimization
- Excellent communication and collaboration skills, with experience working in cross-functional teams
- Business-fluent English, both written and spoken

**Further Information/Weitere Informationen**
- As an SEO Specialist at TÜV SÜD, you will play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the charge in optimizing website and e-commerce content to drive organic growth, elevate the user experience, and turn visits into valuable conversions. Your work will directly contribute to making TÜV SÜD s digital presence as strong and trusted as its reputation in the real world.

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