CRM Executive

2 days ago

Abingdon, United Kingdom Whittard of Chelsea Full time

**Position title**
- CRM Executive

**Description**

Department - Customer Retention

Join a globally renowned Tea & Coffee brand and shape the future of our product strategy

Please note this role is 3 days in our office - Abingdon, Oxfordshire (OX14 4SH)

Why Join Us?
- Be part of an iconic British heritage brand with a rich history and a dedicated customer following.
- Make an Impact: Own and drive key customer retention strategies that shape our success.
- Gain hands-on experience with cutting-edge CRM tools and customer retention strategies.
- Exclusive perks & discounts—because we believe in sharing our love for our products.
- Be part of a collaborative, high-performing team where your ideas are valued.

**Responsibilities**

Campaign & Content Planning
- Collaborate with internal teams to design and execute impactful campaigns across multiple touchpoints.
- Support the execution of multi-channel campaigns, including paid media, to win back lapsed customers and reduce churn.
- Optimize and enhance automated customer journeys aligned with lifecycle stages, such as subscription renewals, product discovery, and seasonal promotions.

Segmentation & Automation
- Use customer behavioral data to segment audiences and execute targeted retention campaigns.
- Drive a ‘test & learn’ approach, using A/B testing to enhance performance.

Performance & Reporting
- Deliver campaigns efficiently and provide post-campaign analysis to measure engagement and conversions.
- Analyse customer data to assess campaign effectiveness and inform future strategies.
- Produce weekly performance reports for key stakeholders.
- Continuously refine campaign templates to maximize efficiency and effectiveness.

**About You**
- Excellent copywriting skills, with the ability to craft compelling, on-brand messaging that captures the warmth and richness of our products.
- Proven experience of working on lifecycle automated campaigns.
- Ability to innovate, bringing new solutions to challenges and contribute creative ideas.
- Highly organised, detail-oriented, and comfortable managing multiple campaigns.
- Proactive, customer-first mindset, with a positive ‘can-do’ attitude.

**Job Benefits**
- Generous holiday allowance + enjoy your birthday off
- Up to 50% store discount on Whittard products.
- Monthly product allowance.
- Auto-enrolment Pension scheme.
- Access to our wellbeing portal and Employee Assistance Programme
- Flexible working opportunities.
- Selection of family friendly benefits.

And much much more
- Whittard of Chelsea is an Equal Opportunity Employer. We thrive to be a diverse and an inclusive organisation. We want to be a place where differences are recognised and celebrated, with a workforce that builds teams from all individualities, backgrounds, and experiences._
- Together as a Whittard family, we continue to create a culture that encourages, supports, and inspires all our employees to have a voice, to make a positive difference in helping to develop our ambitious brand_

**Hiring organization**
- Whittard of Chelsea

**Employment Type**
- Full-time

**Job Location**
- First Floor West, 25 Western Avenue, Milton Park,, Abingdon, OX14 4SH

**Working Hours**
- 37.5

**Base Salary**
- £Competitive_ Per year_

**Date posted**
- 4th March 2025

**PDF Export**
- Export as PDF

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