Communications Lead, Charging, Software and Services

As Ford Pro continues expanding its productivity solutions in Europe, we seek a passionate and experienced Communications Leader to lead our software, charging, and services communications efforts. This is a unique opportunity to join a dynamic and growing business unit within a global automotive leader.

We seek a self-directed, experienced communications professional who can manage our software, charging and services communications in Europe in alignment with our global communications plan as we expand our ecosystem of productivity solutions for commercial customers.

This leader will report to the Head of Ford Pro Communications in Europe and this position will be based at our UK Headquarters, Dunton Technical Centre in Basildon, Essex on a hybrid working basis.

Scope:

- Develop, Align and Execute Communications Strategies: Create and execute integrated communications plans to launch new Ford Pro software, charging, and services solutions, in alignment with our global communications plan, highlighting their benefits for customers.
- Position Ford Pro as Europe's Commercial Productivity Leader: Through proactive media relations, thought leadership initiatives and strategic partnerships, position Ford Pro as Europe's leading provider of commercial productivity and innovation enabled by software, charging innovation and solutions.
- Collaborate and Align: Work closely with global and European colleagues to ensure consistent messaging and competitive differentiation, fostering a unified voice for Ford Pro.
- Measure and Demonstrate Impact: Track and analyse program effectiveness, demonstrating the return on investment of communications initiatives and driving continuous improvement.
- Proven Experience: 10+ years of communications experience in the automotive industry, with a strong focus on commercial vehicle electrification, charging, or software solutions and demonstrable experience of having identified communication opportunities and having created and led management of stories to generate increased coverage and engagement of products/services.
- Media Relations Expertise: Proven track record in media relations, with strong relationships with leading technology, business and automotive publications.
- Analyst Relations and Thought Leadership: Experience in industry analyst relations and a proven ability to develop and execute successful thought leadership programs.
- Communication Skills: Exceptional written and verbal communication skills, capable of crafting compelling narratives and delivering impactful presentations.
- Collaborative Mindset: Ability to work effectively in a matrixed environment, collaborating seamlessly with internal and external stakeholders.
- Education: A Bachelor’s degree or a combination of education and equivalent experience.

**Join the Ford Pro Team**

This is a unique opportunity to join a dynamic and growing business unit within a global automotive leader. As a member of the Ford Pro Communications team, you will play a key role in shaping the future of commercial transportation in Europe, driving progress towards a more sustainable and efficient future.
- Ford is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, colour, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities. _

LI-Hybrid
- Launch Campaigns: Develop integrated regional communications plans to launch new software, charging, and services solutions, ensuring a compelling narrative that resonates with target audiences.
- Messaging and Content: Craft and refine key messaging, develop compelling press materials, and create engaging content that highlights the value proposition of Ford Pro solutions.
- Media Relations: Build and maintain production relationships with target technology and consumer media to drive pan-European media coverage that positively tells the Ford Pro software, charging and services story.
- Strategic Partnerships: Collaborate with internal teams, including vehicle program and engineering teams, as well as external agencies, to develop and execute successful launch strategies.
- Budget Management: Manage launch budgets, ensuring efficient allocation of resources that maximize the impact of communications initiatives.
- Stakeholder Engagement: Work proactively with the wider communications team in Ford, leveraging their experience and insights to deliver a comprehensive integrated communications offering across all channels. Immerse yourself in product and build positive relationships with project teams across the business to develop a deep understanding of the Ford Pro offering. Cultivate and maintain strong relationships with other key stakeholders, including media, analysts, customers, and industry i